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KILN launches IdeaKeg™ Single
Gregg Fraley -- Best Creativity Consultant Gregg Fraley -- Best Creativity Consultant
Chicago, IL
Saturday, May 4, 2013

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KILN launches IdeaKeg(tm) Single

Teams of all sizes can now conduct idea generation sessions with real objects of cultural relevance

Chicago, IL (May 4, 2013) - The first-ever 3-dimensional cultural insights stimulus box is now available to in-company teams and external facilitators for single-session use. Innovation catalyst company KILN will announce IdeaKeg Single at Front-End-of-Innovation Conference in Boston, MA 6-8 May 2013.

IdeaKeg Single offers teams a tangible, affordable, fun way to use KILN in Away Days, Brainstorms, and Strategy sessions. You can run a whole workshop using IdeaKeg Single or include it as an exciting element in a broader agenda. In IdeaKeg Interactions, you'll quickly find you ask bolder questions and generate your best ideas.

In an IdeaKeg Single, subscribers receive a box via Fedex that contains 7 cultural artifacts from all aspects of life. Each item represents an emerging trend, or is highly provocative as stimulus for ideation. Online materials (including a short movie) demonstrate how to use IdeaKeg effectively.

The new IdeaKeg Single provides a number of benefits to team leaders and group session facilitators.

IdeaKeg Single is multi-sensorial. Teams using IdeaKeg get to grips with cultural shifts and behaviour changes in a tangible form. This drives "breakthrough" thinking. Physical objects are plainly better at provoking new ideas than trend decks.

"The contents are inspiring" - senior research manager, major food manufacturer using IdeaKeg since 2011

IdeaKeg saves time. KILN curates the collection, ensuring relevance. Our highly qualified team spots trends, makes sense of them and shares them in the form of physical objects. Users never have to read more than 300 words to make sense of an object.

Huggies "Little Swimmer" Inventor Paula Rosch observes: "Many companies have that 'eccentric' person whose office always looks like a museum store, shelves and desks filled with every imaginable item, from bath salts to kaleidoscopes to nanos. This individual has a knack for monitoring and collecting popular culture, from design to technology, giving it shelf space and allowing time for it to percolate into a valuable connection or idea. Not surprisingly, this is the office where a lot of the ideas come from."

IdeaKeg Single fills the gap if your business doesn't have that in-house eccentric.

KILN models creative thinking. Each IdeaKeg Single includes poster-sized mindmaps containing trigger questions and leaving space for teams to add their own. By posing questions before generating ideas, teams can be bolder and more creative without needing extra time.

"The KILN System has been used by large companies with established early-stage innovation processes since KILN launched at the Front-End-of-Innovation EMEA conference in Berlin in early 2011," said Gregg Fraley, co-founder and Chief Solver of Kiln Ideas Ltd. "Now that our operations have scaled, we can offer IdeaKeg editions on a one-off basis. This means Away Day organisers and innovation process facilitators can bring the power and the fun of IdeaKeg interactions to the groups they run."

For USA purchasers, IdeaKeg Single is priced at US $1999 including shipping. To get IdeaKeg Single, please register your interest with KILN at http://kilnco.com/contact/ or email ignite@kilnco.com

A Prize Draw is underway, with one lucky winner receiving IdeaKeg Single at no cost. To enter, please meet Gregg Fraley at FEI 2013 or email your name, role, company name, email address and work telephone to ignite@kilnco.com

Entries must be received by 9 May 2013 Midnight Eastern Daylight Savings Time.


For further information, please contact:

Gregg Fraley KILN Chief Solver

Expert in Creative Problem Solving and Early Stage Ideation

+1 888 553 1002

+44 20 3318 5728 (in the UK)


About the Company:

KILN was founded in 2010 in London, United Kingdom to provide unique products and experiences to improve company innovation efforts. We believe that every successful innovator scans the world, articulates a solution in order to solve a problem or meet a need. We also believe that work should be fun, the sense of touch is under-used in most people's working lives, and when we're adults it takes serious commitment to play. Early uptake for the KILN System has been in North America. At the request of a Fortune 100 entertainment company, we opened our services division in summer 2011.

We are pleased to announce that from 2013 Gregg Fraley is operating KILN USA on a full-time basis from his base in Three Oaks, Michigan.

News Media Interview Contact
Name: Gregg Fraley
Title: Founding Partner
Group: KILN Ideas, Ltd.
Dateline: Three Oaks, MI United States
Direct Phone: 773-251-8567
Cell Phone: 773-251-8567
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