Tuesday, August 18, 2020
By Mike Kinosian
Managing Editor
TALKERS
LOS ANGELES — Having already addressed the news format and sports talk, we continue our four-part series of July 2020 ratings overviews with an in-depth examination of adult hits.
This analysis is comprised of PPM-market adult hits facilities that rank in the top 20 (6+) in the July 2020 sweep, a ratings period that covered June 18 through July 15.
When indexed against aforementioned news and sports talk, qualifying PPM-market adult hits properties in our sample claim the strongest 6+-share (5.24), outdistancing news (4.46, 6+) and sports talk (1.92, 6+).
Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.
Up next: The comprehensive news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com
Tags: 48 PPM-markets, July 2020 PPM Analysis: Adult Hits, Mike Kinosian, Nielsen Audio, TALKERS
Category: Analysis