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Joele Frank Puts Serta Simmons to Bed
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O'Dwyer's Public Relations News O'Dwyer's Public Relations News
For Immediate Release:
Dateline: New York, NY
Wednesday, January 25, 2023

 

Joele Frank is working the Chapter 11 filing of Serta Simmons Bedding, which has a 20 percent stake of the US mattress market.

The Doraville, GA-based company, says the restructuring will enable it to pare its long-term debt from $1.9B to $300M and make critical investments to grow its Serta, Simmons, Beautyrest and Tuft & Needle brands.

CEO Shelly Huff said Serta Simmons is focused on launching new innovations, building a high-performing and resilient supply chain and expanding its commercial business.

Advent International, private equity firm, acquired Serta Simmons for $3B in 2012.

The mattress maker generated $2.4B in sales for the one-year period ended June 30, 2022.

Joele Frank, Wilkinson Brimmer Katcher’s Ed Trissel, Aaron Palash and Viveca Tress handled Serta Simmons.

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