Home > NewsRelease > It’s Déjà Vu All Over Again!: Mattel’s Instant Replay Record Player
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It’s Déjà Vu All Over Again!: Mattel’s Instant Replay Record Player
From:
Richard Gottlieb -- Toy Industry Expert Richard Gottlieb -- Toy Industry Expert
For Immediate Release:
Dateline: New York, NY
Friday, July 8, 2022

 

In 1971, Mattel released Instant Replay Record Player, offering sports fans a new way to re-live the “agony and ecstasy” of famous play-by-play moments in sports.

Powered by a single D-battery, the Instant Replay player resembled an over-sized transistor radio. Mattel shipped four single-sided records with each player. At about 2.5-inches in diameter, the discs mirrored the form and function of larger vinyl records of the day. Each disc had a sticker with an athlete’s image on one side and a grooved recording on the other.

To hear the play-by-play audio, kids popped the record into the player (with the grooves facing speaker-side) and were rewarded with roughly 30 seconds of audio playback of a key moment in sport. A replay button allowed them to listen to the moment over and over again.

Mattel’s Instant Replay record library covered all the major sports, including football, baseball, basketball, “speed machines” (cars, motorcycles, planes), and eventually hockey. The company shipped additional records in four-piece sets as well as eight-disc collector’s albums, complete with a booklet.

Over the toy’s roughly three-year shelf life, Mattel issued two versions player: a blue version and one in red that was modified to include a handle.

Todd Coopee is Editor-in-Chief of Toy Tales, an online publication that covers toys and games past and present.

Richard Gottlieb

Global Toy Experts / Global Toy News

646 675 3019

richard@globaltoyexperts.com

 

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