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It Takes the Four “M” to Win High-Profile Campaigns
From:
Dr. Louis Perron - Political Consultant Dr. Louis Perron - Political Consultant
For Immediate Release:
Dateline: Zurich ,
Sunday, December 15, 2019

 

It Takes the Four “M” to Win High-Profile Campaigns

Sunday, 15 December 2019

At the end of last month, I was invited to give a TEDx Talk in Zurich. The topic of my talk was “How to Win Election Campaigns in a Changing World”. Well, it takes what I call the four “M’s” to win high-profile election campaigns:

Message: A good message is more than a slogan!

Media: Social media is part of any campaign, but greatly overestimated. Nobody changes his mind on social media.

Money: Too much can undermine discipline!

Make no Mistake: such as starting too late, not getting accurate research or producing campaign materials without content.

I’ll let you know as soon as the video is out. In the meantime, I wish you a great week!

 
Dr.
Perron Campaigns
Zurich, None
+41 434883720