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Introducing the WeRemember.com Memorialization Service
Gail Rubin, The Doyenne of Death, Funeral Expert Gail Rubin, The Doyenne of Death, Funeral Expert
For Immediate Release:
Dateline: Albuquerque , NM
Thursday, December 20, 2018


National Guardian Life Insurance Company teamed up with Ancestry to create WeRemember.com, a free website designed to celebrate and share the stories of our loved ones.

Ancestry We Remember

In this interview recorded at the 2018 National Funeral Directors Association convention, Gail Rubin speaks with David Graham, Vice President of Emerging Businesses with Ancestry, and John Baker, Regional Vice President of National Guardian Life Insurance Company.

“Much of the strength and focus of WeRemember is to gather a lot of different perspectives,” observed Graham. “At a funeral, when you’re gathered together, you hear all these stories you’ve never heard before. As we’ve interviewed people, the stories that are most meaningful are the ones from people they didn’t know, like the people who worked with Dad who you never met.”

Baker started his own WeRemember page for himself. He gathered some pictures and commentary and shared with a few close relatives. “It’s been a real interesting experience to see what people have said and shared,” he related. “Sometimes I think people are more willing to speak anonymously through the site than right to your face. It’s been a real rewarding experience.” 

Baker had a unique experience with WeRemember.com. His mother-in-law, who was an artist, died in June. The family used the WeRemember.com site to share images of her artwork with a wider audience beyond the family members who had her artwork.

Graham noted, “The website is something Ancestry is really proud about, it’s completely free, and it’s already blessing a lot of lives by being able to turn your grief into something positive.”

How WeRemember.com Works

Here’s a video that explains how the website works.

Here’s another video that provides an example of how WeRemember.com could be used with someone who is still alive.

Gail Rubin, CT, is author and host of the award-winning book and television series, A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die, Hail and Farewell: Cremation Ceremonies, Templates and Tips, and KICKING THE BUCKET LIST: 100 Downsizing and Organizing Things to Do Before You Die.

Rubin is a Certified Thanatologist (that's a death educator) and a popular speaker who uses humor and films to get the end-of-life and funeral planning conversation started. She "knocked 'em dead" with her TEDx talk, A Good Goodbye. She provides continuing education credit classes for attorneys, doctors, nurses, social workers, hospice workers, financial planners, funeral directors and other professionals. She's a Certified Funeral Celebrant and funeral planning consultant who has been interviewed in national and local print, broadcast and online media.

Known as The Doyenne of Death®, she is the event coordinator of the Before I Die NM Festival. She also hosts A Good Goodbye Internet radio show and produces Mortality Minute radio and online video spots. Her YouTube Channel features more than 450 videos!

Rubin is a member of the Association for Death Education and Counseling, the International Cemetery, Cremation and Funeral Association, Toastmasters International and the National Speakers Association New Mexico Chapter. Her speaking profile is available at eSpeakers.com.

Gail Rubin has been interviewed about funeral planning issues in national and local broadcast, print and online media. Outlets include The Huffington Post, Money Magazine, Kiplinger, CBS Radio News, WGN-TV,  and local affiliates for NPR, PBS, FOX, ABC-TV, CBS-TV and NBC-TV.

Sign up for a free planning form and occasional informative newsletter at her website, AGoodGoodbye.com.

A Good Goodbye
Albuquerque, NM