August 6, 2013

FOR IMMEDIATE RELEASE

ICF HEADQUARTERS CONTACT: Abby Tripp Heverin, +1.859.219.3529, Abby.heverin@coachfederation.org 

International Coach Federation Wins Two APEX 2013 Awards of Excellence for Publications
ICF marketing and communications staff recognized for changes to Coaching World magazine and updates to collateral pieces.

Lexington, Kentucky, USA?The International Coach Federation has been awarded two APEX 2013 Awards of Excellence, recognizing excellence in publications work by the organization?s marketing and communications staff.

Now in its 25th year, the APEX Awards program is an international competition that recognizes outstanding publications from newsletters and magazines to annual reports, brochures and websites. APEX honorees are selected based on excellence in graphic design, quality of editorial content and overall communications effectiveness.

ICF Director of Brand Management Lindsay Bodkin and Brand Designer Stephanie Wright were recognized for their work on Coaching World, the ICF?s quarterly digital magazine. Coaching World received an APEX Award of Excellence for Most Improved Magazines and Journals.

Bodkin also received an APEX Award of Excellence in the Best Rewrite category for her revisions to a series of ICF fliers that promote professional coaching. These fliers are used by ICF Members, Chapters and staff worldwide in their marketing and communications initiatives.

?This recognition reflects the hard work of the ICF communications and marketing team and points to the high quality of the marketing materials that ICF Members and Chapters enjoy,? Bodkin said. ?Just as ICF coaches represent the best in the profession, we strive to create materials that are marked by excellence, which is what the APEX Awards are all about.?

?We are very proud that our staff?s efforts to make Coaching World magazine into a go-to digital resource for ICF Members were recognized with an APEX Award,? added ICF CEO and Executive Director Magdalena Mook. ?It is also an honor to earn recognition for our series of professional coaching fliers, particularly because these pieces are often used by ICF Members in their own marketing efforts. Winning an award for providing members with outstanding benefits is a dream come true for any association staff.?

The International Coach Federation is the leading global organization for coaches, with more than 18,000 members and 10,000 credentialed coaches in more than 100 countries worldwide. ICF is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches. Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. For more information, please visit our website at www.coachfederation.org.

The ICF is managed by Associations International (AI). With more than 37 years of experience providing a full range of management services to prestigious associations, AI is recognized as an industry leader in helping professional and trade associations build membership, promote their missions and seize opportunities for growth. AI is accredited by the AMC Institute, the global trade association representing the Associations Management Industry. For more information, please visit www.theaiedge.com.

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