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Innovation News of Note March 27: SXSW Highlights, VR’s Woman Problem and More
From:
Ad Council Ad Council
For Immediate Release:
Dateline: New York, NY
Monday, March 27, 2017

 
Innovation in VR

SXSW 2017
Wondering what’s new in the world of innovation? Check out these three updates.

Didn’t Get to Austin? Read the Highlights

Top trends from this year’s SXSW Interactive brought to you by IPG’s Media Lab and the Cassandra Daily (beer tech!). The Drum’s reporter posted a great series focused on avoiding the bad stuff (he used an expletive here) and finding the magic across five days of the tech fest. While Trump didn’t attend (though he was discussed everywhere), Corey Booker, The Vatican and Joe Biden did!

Women More Likely to Get Motion Sickness from VR

Innovation in VR
If you’re designing for the masses, don’t forget to factor in half the population. An interesting round up of new studies backs up the theory that VR makes more women queasy.

Great Newsletter for Audiofiles

Innovation in podcasts
If you count the days until the new Radio Lab or listen to Ted Talks on the go, check out Pod People, a fantastic newsletter rounding up the best podcasts from a woman named Melissa Locker who is like your own personal podcast curator.
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