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Inbound's Low Hanging Revenue Fruit
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Tuesday, June 19, 2018

 
One of the unintended consequences of the rapid shift to sales force automation tools, CRM systems, and large-scale lead generation campaigns is that things only work well when you target prospects and they respond to your promotions. It’s an outbound world now. Pity the poor prospect who unprompted calls you to buy something!

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