Monday, January 3, 2022
What’s your renewal rate of your annual subscribers and how do you improve your annual subscriber renewal rate to grow your recurring revenue?
While annual subscribers have higher a lifetime value than monthly subscribers, your annual subscriptions require an annual renewal notification process. While many of your subscribers are excited to renew, there are many others who are on the fence. Convincing those “on the fence” subscribers to retain their subscription for another year is the goal of your renewal notification.
Subscription renewal is very different from front-end offers. It’s important to strike the right tone in your communications to increase annual renewal rates.
This episode of Be Unleavable Subscription Growth breaks down the five rules of annual subscription renewals. You get ONE opportunity each year to improve your annual subscriber retention rate. This video reveals how you can make that happen to grow your recurring subscription revenue.
Watch Be Unleavable Subscription Growth here.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it,
contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately,
let’s talk about your quick wins.
