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Attract The Right Job Or Clientele:

Note:  Our collaborative Blog offers ‘Ideas for Your Small Business Marketing Strategy.’

If you have a small business and want to grow and succeed, you will need a fully comprehensive marketing strategy. Having a great product or service is only the beginning.  Being able to position the overall business, your products and services, and your brand correctly and advertise it widely is more complex than most believe upfront.

If you do not have the reach your product deserves, you will not be able to grow your business the way you initially anticipated, and this is where your marketing campaign can come to the rescue. To help you get started with this, here are some ideas for you to consider.

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Ideas for Your Small Business Marketing Strategy

Know Your Customer

Do not assume that anyone can be your customer, as that is simply not true. Whatever your product, there will be a demographic that will be most interested in your product, and you need to target your sales and marketing campaigns at them. That means you need to do your homework to discover just who exactly your target customer is. Consider many things such as their age range, sex, whether or not they have children, their likes and dislikes, etc. The more in-depth knowledge you have about your key customer, the better you can create your marketing material(s) and program. You can collate this information in various ways, from digging into your existing customer details, such as using your social media sites, and those of your competitor’s sites too.

Your Value Proposition

A value proposition distinguishes your style for conducting business from that of your competitors. It communicates the value you provide and the benefit of doing business with you, and it conveys what you are doing that others are not. If you can highlight your value proposition in a way that connects with your target customer, you will achieve more sales.

Your Brand

Your brand is an essential component of your marketing campaign. It is to include a recognizable logo and colors, plus it also contains the philosophy of your company. For a recognizable and sought-after brand, do your best to convey your core values, ethics, and vision as a company, while on a personal level demonstrating the same. Your personal brand and the company brand will help you build trust and credibility that ultimately helps to increase business growth and sales.   

Upon seeing your logo, a customer should also have a sense or feeling about who you are and how you operate. Create a brand narrative that provides the reason for your going into a business. Well-crafted wording will resonate with your audience, increase curiosity, and ultimately entice them to buy from you.

Your Website

Your company website is an essential tool for your success, and it has the power to entice people to buy your product. Being easy-to-navigate is an essential component. The website is another integral part of your branding, and your brand narrative is to be visible on the website. Easy-to-read and relevant content is essential for attracting a sizable audience. Another marketing tip for attracting a larger audience is to be savvy with SEO (search engine optimization)—research what you need to remain on top of the latest marketing tools and strategies. The website is your shop window; therefore, ensure that it is credible, easy-to-understand, and conveys the purpose before you begin any marketing campaign.

Community Engagement  

Although you are online, always keep your local community in mind as many of your customers may come from there, as will your workers. Consider hosting or participating in local events; perhaps host a stall to showcase your business. Create freebies aura-print.com to attract more visitors and potential customers. Last, be engaging with friendly conversation and a welcoming smile, and you will attract more people to your business, both in-person and online.

For More Insights:  Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

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As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and Evergreen book – among the classics; HIRED! Helped many to secure the job they desired. 

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Sales Tips:  Ideas for Your Small Business Marketing Strategy

1. Reflect on how you conduct business differently from others in your field.
2. Consider the common theme that loyal clients say about you.
3. Capture the theme words into one or two for the development of your company brand.
4. Consistency in all you do will attract further interest in your work.
5. Speak to your customers’ needs, wants, and desires.
6. Create products and services within your expertise that address those needs, wants, and desires.
7. Hire professional help as may be necessary with growth.
8. Ensure you have layers of security on your website via a reputable hosting company.
9. As you update one component of business, ensure that it is consumer-friendly.
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

RESOURCES FOR PERSONAL AND BUSINESS GROWTH: 

Advisorpedia  Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.

BizCatalyst360  Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth

CatCat Build your future one skill at a time.

For Book Lovers Only   For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.   

GetCiara  Make remote your unfair advantage.

Greg Jenkins Consulting LLC  – Helping organizations realize the value of diversity to build inclusive, evolving high-performing cultures.

Inclusion Allies Coalition   “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.

Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.

Kred  Connect with top rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.

SalesPop!   Purveyors of Prosperity; how to compete against yourself to excel in your career.

Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

WebTalk is the one-stop platform Build your marketplace and grow social connections. 

Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.