Home > NewsRelease > I was talking to DVF…
I was talking to DVF…
Liza Amlani --  Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Ontario
Tuesday, October 24, 2023


Our friends at the Accessories Council invited me to an intimate event at the beautiful Rizzoli bookstore for Diane Von Furstenburg’s book launch. 

DVF embodies women before fashion and she did not disappoint. She told a vivid story of how she started the brand by becoming an expert on prints and jersey, but not quite knowing what to do with it.

I spoke with Diane at the end of the event and asked her about the depth of innovation at DVF today, specifically around digital product creation and the use of AI. She responded by saying “I love it!” 

She said “I asked AI to create a dress with a snake eating a banana in the DVF style. And that’s what I got. A dress in the DVF style with a print of a snake eating a banana”. 

I will need to check back in with her on the latest print and if she decides to put it into production. Who knows, I might be one of the first to buy it! 

Retail Strategy Group works with retailers and brands to help them accelerate their speed to market, preserve gross margins and deliver products that their customers truly want. Their monthly newsletter, The Merchant Life attracts retail founders, VPs, and C-Suite executives as they seek valuable merchandising and product creation insights.

For more information, visit www.retailstrategygroup.com, and to sign up for the newsletter, visit www.themerchantlife.com.

News Media Interview Contact
Name: Raj Dhiman
Title: Chief Rainmaker
Group: Retail Strategy Group
Dateline: London, ON Canada
Direct Phone: 416-627-3008
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