I said those words over and over as I made my transition from a practicing surgeon to an entrepreneur two decades ago.

I loved what I did in my fledgling consulting business. As an introvert, though, I hated making cold calls, tooting my own horn and persuading prospects to give me money.

My bank account reflected my aversion to activities that lead to client acquisition.

I knew that if I wanted to run a profitable venture, I must reinvent marketing and selling in a way that worked for me.

First, I changed my mindset. I decided that marketing was simply the act of engaging prospects in conversation, and selling was inspiring people to take action. 

Second, I launched marketing campaigns that worked for me. I decided to show prospects I could help them by actually helping them. I distributed ideas in the same way vendors pass out samples at the grocery store.

My new mantra became, “Selling is serving.” 

And my bank account started to grow.

The physical/social distancing associated with COVID 19 means that you are engaging prospects in a different way.  We are reinventing the way in which we conduct conversations and build relationships. 
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Would you like some ideas about how to do that?  You’re inviting to my upcoming complimentary webinar “How to Grow Your Practice in a Time of Social Distancing” on Tuesday, August 25th at Noon Eastern/ 11 AM Central/ 9 AM Pacific. Introverts are welcome! Click here to learn more and to register.