Lots of marketing campaigns use humor toting the benefits of using a product or service, but what developing humor about what happens if people DON’T use your product or service?

This Hilarious ad from Southwest Airlines

(below) promoting their hotel site is a GREAT example of using humor to show people the benefits of your product without making a boring list of benefits.

By asking the question above, Southwest Airlines ?? found a common experience – who of us has not slept on an air mattress in an odd room at a relatives house? And then they developed a funny ad!

Marketing experts say we are motivated by “fear, pride, and material gain” . . . I’d like to add humor coupled with fear/pride/material gain is even better. The fear of sleeping around creepy dolls, the lost pride of sleeping on an air mattress, and material gain of getting a good nights sleep are all wrapped up in this ad.

When writing business humor, start asking different questions to find fun ways to connect with your customers! What happens if they don’t use your product

Check out some of my other clips on humor at this link: CLICK HERE

About Jan

Jan McInnis is a keynote speaker, comedian, Master of Ceremonies, and comedy writer. She has written for Jay Leno’s The Tonight Show monologues as well as many other people, places, and groups—radio, TV, syndicated cartoon strips, guests on The Jerry Springer Show (her parents are proud). For over 20 years, she’s traveled the country as a keynote speaker and comedian, sharing her unique and practical tips on how to use humor in business (yes, it’s a business skill!).  She’s been featured in The Huffington Post, The Wall Street Journal, and The Washington Post for her clean humor, and she’s the author of two books: Finding the Funny Fast – How to Create Quick Humor to Connect with Clients, Coworkers, and Crowds, and Convention Comedian: Stories and Wisdom From Two Decades of Chicken Dinners and Comedy Clubs.

And here’s to other business comedy writing posts so you can put humor into your sales pitches.