Psychology in marketing is about studying consumer behavior. As marketers, you need to understand how customers are making purchasing decisions and shopping for alternatives. Today’s Infographic was created by Rob FitzGerald and submitted by Jess Andriani of Context Digital.

Track which online channels are being used by potential customers to research their favorite brands or products. You could even take note of the time of the day when they are most receptive to marketing campaigns. When you know how consumers think, act, or feel, you can better align your marketing strategies and make your offer more attractive and relevant to your audience. The following infographic describes other psychology-based principles in marketing that you need to know.

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