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How to Harness SMS for Lasting Subscriber Retention
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Thursday, January 18, 2024

 

Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services.(www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products.Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology.Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion.Kathy is a frequent speaker at industry conferences on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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About Subscription Insider and Subscription Show 2022

Subscription Show 2022 is produced by Subscription Insider, an information company focused on delivering news and insight for growing subscription businesses profitably.

Subscription Insider brings an independent editorial eye to the educational content and overall design of Subscription Show 2022. In this highly-anticipated industry conference, leading brands from across the subscription economy attend to connect with peers, learn the latest subscription-focused best practices, and talk to technology and service vendors from across the entire subscription ecosystem.

Learn more at: SubscriptionInsider.com and SubscriptionShow.com

 

 

MEDIA CONTACT:

Media Team
media@subscriptioninsider.com

 

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News Media Interview Contact
Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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