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How to Create a Successful Subscription Upselling and Cross-Selling Strategy
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Saturday, September 21, 2024

 

Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services.(www.www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products.Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology.Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion.Kathy is a frequent speaker at industry conferences on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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About Butter Payments:

Butter Payments, with its laser focus on seamless payment processing, recovers more failed payments and optimizes overall payment health, translating into 5%+ ARR growth for subscription businesses and uninterrupted service for users. Delve into Butter's vision for a frictionless payment future at www.butterpayments.com.

About Subscription Insider:

Subscription Insider is a leading resource for subscription businesses, providing critical analysis, industry updates, and proven practices to foster growth. Engage with our offerings and connect with a vibrant community of industry professionals at www.subscriptioninsider.com.

For more information and to secure your registration, head to www.subscriptionshow.com.

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News Media Interview Contact
Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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