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How does your website compare? Is it ready for 2014?
From:
Randall Craig, Social Media and Web Strategy Expert Randall Craig, Social Media and Web Strategy Expert
Toronto , ON
Tuesday, January 21, 2014


 
FOR IMMEDIATE RELEASE: January 21, 2014

How does your website compare? Is it ready for 2014?

108 ideaspace creates new reference website for 2014

Toronto, ON, January 21, 2014 – How do you know if your website can last the year? One way is to compare your site with a reference site that embeds today's best practices. 108ideaspace.com was built using the latest technology, responsive design (accessible on smartphone and tablet devices), and is compliant with the new Accessibility for Ontarians with Disabilities Act (AODA).

"There is so much change: from AODA (accessibility) legal compliance, to new privacy and email laws, to website security, to new thinking on social media and CRM", said Randall Craig, 108 ideaspace president. "This site demonstrates how technology and design can be used together strategically to improve conversion, and grow brand equity."

The new 108 ideaspace site was launched this month and features upgraded security measures, quick page-load time, and a unique layout built on a WordPress platform.

Responsive design: Does your site work seamlessly on tablets, smartphones, and desktops? Go to www.108ideaspace.com, and resize the window: notice how the menu changes, text blocks and graphics rearrange dynamically, etc?

Thought Leadership: Does your site provide access to 100s of articles, whitepapers, events, books and research? These are critical inbound marketing magnets. A few examples: whitepaper on Social CRM, an article on Omni-Channel marketing, a (no-cost) Strategic Blogging Course, and an upcoming Social Media Master Class.

New "Modern" interface: Does your site have simplified navigation, uncluttered pages, an updated graphic design layout, and a highly integrated Social and CRM connection? A simple example: Scroll through the reference site's home page (www.108ideaspace.com), and notice how the menu sticks to the top of the page.

Client profiles: Outlines the scope of client work in the areas of strategy, technology, and design. See examples.

Notes Randall Craig, "The core of our work is built on thought leadership: research, our books, and articles. This site exposes our thinking more than any other has done in the past."

108 ideaspace helps clients engage their stakeholders by innovating in strategy, technology, and design. 108 ideaspace works with clients in professional services, associations, education, and financial services. More at: www.108ideaspace.com.

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Media contacts:

Randall Craig, President, 108 ideaspace inc., 416-256-7773 ext. 101, randall@108ideaspace.com

Danielle Norris, 108 ideaspace inc., 416-256-7773 ext. 103, danielle@108ideaspace.com

Note to Media:
Randall Craig has been advising on web strategy since 1994: he put the Toronto Star online, the Globe and Mail’s GlobeInvestor/Globefund, several financial institutions, and 100+ other major organizations. He is the author of seven books, including the just-released: Everything Guide to Starting an Online Business.
 
Randall Craig, CFA, MBA, CMC
President
108 ideaspace inc.
Toronto, ON
416-256-7773