Home > NewsRelease > How Will Your Next Campaign Be Different?
How Will Your Next Campaign Be Different?
Dr. Louis Perron - Political Consultant Dr. Louis Perron - Political Consultant
For Immediate Release:
Dateline: Zurich,
Sunday, September 10, 2023


How Will Your Next Campaign Be Different?

Sunday, 10 September 2023

I remember how I once asked a prospective client, who was an incumbent governor who wanted to run for higher office, how his upcoming campaign will be different from the previous ones. I could see in his face that he had never thought about it this way. While he had been thinking about his campaign for some time, he was basically envisioning it along the same lines as his past campaigns. And it’s understandable: if you have done something successfully, the inclination is to do it the same way again.

I nevertheless always tell my clients who run for re-election and particularly those who run for higher office that their next campaign has to be different from their last ones. It’s actually one of my first and important pieces of advice in particular for senior politicians. Great campaigns may well contain elements of previous great campaigns, but they should never be a simple rerun. The candidate in question has evolved, there will likely be a new opponent, media and technology have evolved, and most importantly, the electorate has evolved. If public opinion were static, people like me wouldn’t have a job.

Dr. Louis Perron is an internationally renowned political consultant based in Switzerland. He has won dozens of competitive election and referendum campaigns in various countries. His clients include everything from mayors up to senators, members of cabinet, presidents – and a former Miss Universe.

Perron Campaigns
Dr. Louis Perron
Seefeldstr. 69
8008 Zürich
Twitter: @dr_perron
News Media Interview Contact
Name: Dr. Louis Perron
Group: Perron Campaigns
Dateline: Zurich, None Switzerland
Direct Phone: +41 434883720
Cell Phone: l 011 41 796544246
Jump To Dr. Louis Perron - Political Consultant Jump To Dr. Louis Perron - Political Consultant
Contact Click to Contact