Have you ever gotten a birthday present that left you wondering, "What was this person thinking? This gift is nice, but it's wrong for me!"
Delivering your marketing message is like giving a gift. You could guess at what might interest your prospects and clients. You could offer the message that would engage you. That leaves you running the risk of delivering a message that is wrong for your potential buyer.
A better way is to ASK your prospects and clients what they think. Below you will find a video with some practical tips about how to do it.