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How Virtual, Inc. Pivoted In The Pandemic
Edward Segal, Crisis Management Expert Edward Segal, Crisis Management Expert
Washington, DC
Monday, October 19, 2020

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Andy Freed, CEO of Virtual, Inc. explains how the association management company pivoted in the pandemic — and what others can learn from his experience — in this week's episode of Edward Segal's Crisis Ahead podcast.  The episode is now available on YouTube at https://youtu.be/5Pq9OuvQ4NI and can be heard on Apple, Google, and other podcast sites including Podbean at https://www.podbean.com/eu/pb-ajz5q-ef7006, "Crisis Ahead" is Produced by Heartcast Media.

About the Podcast

Each episode of Segal's "Crisis Ahead" podcast examines how organizations and individuals in the news are dealing with crisis situations and the lessons to be learned from their successes and failures. Recent guests include former White House Press Secretary Mike McCurry, Uber's former head of communications, PR veteran Richard Levick, and Lauren Lawson-Zilai, senior public relations director and national spokesperson for Goodwill Industries International.

Guests have shared their insights about a range of timely topics such as how Uber handles crises, VW's bungled response to dieselgate, the dangers posed by TikTok, best practices for handling the media during a crisis, the deaths of American tourists at resorts in the Dominican Republic, Boston Public Library's response to the pandemic, and the fight against fake news by Goodwill Industries International.

The podcast is based on Segal's new book on crisis management — "Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies" (Nicholas Brealey).

About the Book

"Crisis Ahead" was rated the #1 best crisis management book to read in July 2020 — and one of the best books on crisis management of all time — by BookAuthority.org. The American Library Association's book review website said, "This book's practical advice for advanced planning makes it a valuable addition to the shelves of any business collection."  See the review at


"Crisis Ahead" is available as a paperback and ebook from Amazon, Barnes & Noble, and independent book stores via this link: https://publicrelations.com/order-book/ The book features dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals — ranging from Amazon, Apple, and the European Union to Disney, Starbucks, and entrepreneur Elon Musk— have prepared for, created, managed, and communicated about crisis situations. It features a discussion about the early crisis management lessons that can be learned from the pandemic and includes a template for a crisis management and communication plan that can be customized for the needs of any company or organization.

About Edward Segal

Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs.

For more information about "Crisis Ahead" go to http://www.publicrelations.com


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Name: Edward Segal
Title: Crisis Management Expert
Group: Edward Segal
Direct Phone: 415-218-8600
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