Friday, September 11, 2020
Image by Obi Onyeador via Unsplash
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Note: Emma Worden, Digital Marketer and Blogger, provides today’s story, How to Digitally Transform Your Business Communications For Improved Results.
Emma Worden is a digital marketer and blogger from Sydney. After getting a Marketing degree, she started working with Australian startups on business and marketing development. Emma writes for many relevant industry-related online publications and is both an executive editor at Bizzmark blog and a guest lecturer at Melbourne University.
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If there was ever a rising trend among successful startups that I couldn’t miss even if I tried, it’s that those who ultimately made it were better than their competition at two things:
- Communication
- Digital transformation.
These crucial elements can help you achieve your goals and take your startup forward. To do that, you have to have a strong communication strategy that includes and integrates digital transformation.
Technology is the way of the future, and good communication is essential for internal productivity and output. This also goes for customer engagement and sales. If you’re unsure how these two strategies can affect the future of your business, then let me show you how you can digitally transform your business communications and take your brand to new heights of success.
Understanding internal and external communication needs
Many business leaders understand that efficient and effective communication is important for growth. However, it’s important to note that there are two type of business communication to focus on separately. The first is internal communication, or how your employees are communicating vertically and horizontally. The second is, of course, external communication that encompasses all of your communication with the outside world. the effort is worthwhile to digitally transform your business communication.
Both types of communication need to go through digital transformation in order to achieve their potential. While a strong communication hierarchy and strategy is a requirement, it’s also important to use the right tech. Consider the fact that a comprehensive system like VoIP can serve both purposes, while project and task management software can significantly boost internal collaboration and communication.
Synchronize your tech and your teams
Many novice entrepreneurs are late to realize the importance of synchronization in everything they do. This is especially important when it comes to managing their employee collective and utilizing their tech properly. There have been times where I’ve seen employees lose and misplace business information because they we’re using different messaging apps.
The simplest solution I always employ? Just standardize and synch all app use in your company.
When all of your employees are using the same messaging app to exchange messages, you get end-to-end data encryption. Plus, you have all of your information in one place. This will not only help you elevate communication, but you will also have an easier time improving your team’s pipelineto enhance productivity and output.
Leveraging VoIP technology
Effective digital transformation is not just about using technology, it’s about picking the ideal tech. The tech solution use opt for needs to fit the size, type, and structure of your business. Now that communication is more important than ever before, it’s imperative that you have a good phone system. Preferably, it should allow you to improve productivity, sales, engagement, support, and everything in between.
You also need a good cloud-based solution like VoIP, because traditional phone systems just don’t cut it anymore. And it’s also important to compare VoIP providers to find the right plan for you.
For example, the popular VoIP provider Nextiva has been ranking at the number one spot in the industry for years now because of their innovative features. However, there are others out there, so be sure to find out what makes this top VoIP provider stand out. Ask how they can accommodate your unique needs.
Ideally, you want to get a low-cost phone system. Consider the following:
- Full mobile optimization with a dedicated app,
- Conferencing and collaboration tools,
- Analytics,
- Various other integrations.
Transform Your Business Communications
Photo via Unsplash
Better communication with data accessibility
The modern business world runs on data. If you want to improve and transform your communication strategy, you need to have the right data in your hands. Analyzing your internal processes as well as your clients, partners, and customers, you can collate vast amounts of information.
This will allow you to improve your communication and how you utilize this technology. Acting on relevant data will also help develop client trust much faster. This is because you’re communicating more efficiently and in a way that solves their unique problems.
Let AI lend a helping hand
Speaking of data, leverage innovative technologies like AI and machine learning to better your communication strategy. Now that there is more information flowing around than ever before, it’s important to choose software and tech that utilizes machine learning and quickly analyze all of that data. Doing so enables you to intelligently improve communication in the short, mid, and long term. Best of all, you will digitally transform your business communications for improved results.
Wrapping up
There are many factors that influence business growth and success. I’ve always found that communication and technology are the two most powerful pillars all startups should build upon. I hope I’ve managed to convince you to invest in your communication strategy and digital transformation so that you can achieve better results quickly and safely.
In Summary
Taking Emma’s insights into serious consideration will help you to transform your business communications for improvement.
Related Blog Stories:
Today’s insights are provided to help you achieve the Smooth Sale!
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