We’ve all heard it. Telling stories during our presentations builds emotional connections with the audience, clarifies complex ideas, and makes content memorable.

Did you ever think there are differences between stories delivered during technical presentations and those delivered during non-technical presentations?

Below are three differences between technical stories and non-technical stories, focusing on purpose, structure, and audience engagement.

Purpose: Entertainment vs. Explanation & Decision Support

Non-technical Stories are designed primarily to entertain, inspire emotion, or convey universal human themes.

The central goal is immersion—getting the audience to feel something (tension, joy, surprise). Accuracy is flexible; creative license is expected.

Technical Stories are designed to explain, justify, or guide decisions using technical facts, evidence, and logic.

The goal is comprehension—helping the audience understand a system, model, experiment, or innovation.

Accuracy is critical; creative license is limited because the story must withstand scrutiny.

One difference between technical and non-technical stories is that non-technical stories focus on emotional truth, while technical stories focus on factual and functional truth.

Another difference is that non-technical stories use a narrative arc structure. Technical stories use a logic + data arc.

Structure: Narrative Arc vs. Logic + Data Arc

Non-technical stories follow traditional narrative patterns: setup ? conflict ? climax ? resolution. Characters, motives, and plot drive the movement forward. The tension comes from human struggles and relationships.

stories follow technical reasoning patterns: problem ? method/mechanism ? result ? implication. Data, models, systems, and evidence drive the movement forward. The tension comes from technical challenges (error rates, failures, constraints, uncertainty).

The key distinction is that non-technical stories rely on emotional conflict; technical stories rely on intellectual or engineering conflict.

Two differences between technical stories and non-technical stories are that non-technical stories focus on emotional truth; technical stories focus on factual and functional truth, and non-technical stories use a narrative arc structure; technical stories use a logic + data arc.

Another difference is audience engagement. Non-technical stories engage the audience through empathy and imagery. Technical stories engage audiences through clarity and precision.

Audience Engagement: Emphathy & Imagery vs. Clarity & Precision

Non-technical stories engage through sensory detail, character emotions, vivid description, and pacing. Ambiguity is sometimes intentional to stimulate imagination.

Success is measured by how memorable or moving the story is.

Technical stories engage through clarity, simplification, and well-structured information.

Ambiguity is minimized; assumptions, variables, and constraints must be explicit.

Success is measured by how well the audience understands and can act on the information.

The key distinction is that non-technical stories prioritize emotional resonance; technical stories prioritize cognitive clarity.

Three differences between technical stories and non-technical stories are that

• Non-technical stories focus on emotional truth; technical stories focus on factual and functional truth

• Non-technical stories use a narrative arc structure; technical stories use a logic + data arc

• Non-technical stories engage the audience through empathy and imagery, and technical stories engage audiences through clarity and precision.

It is essential that you know how technical and non-technical stories differ.

Your success in your next presentation depends on it.

Call to Action

• Ensure your technical stories explain, justify, or guide decisions using technical facts, evidence, and logic.

• Ensure your non-technical stories follow traditional narrative patterns: setup ? conflict ? climax ? resolution.

• Ensure your technical stories engage by being transparent, simple, and well-structured.

References

• Campbell, J. (1949). The Hero with a Thousand Faces. Princeton University Press. – Foundational work describing classical narrative arcs that inform regular storytelling structures.

• Gottschall, J. (2012). The Storytelling Animal: How Stories Make Us Human. Houghton Mifflin Harcourt. – Explores how traditional stories engage emotion and imagination.

• Harmon, J. E., & Gross, A. G. (2010). The Craft of Scientific Communication. University of Chicago Press. – Outlines the problem–method–results–conclusion structure, central to technical storytelling.

• Markel, M., & Selber, S. A. (2017). Technical Communication (12th ed.). Bedford/St. Martin’s. – Discusses how technical communication aims for clarity, accuracy, and decision support.

• Gopen, G. D. (2004). The Sense of Structure: Writing from the Reader’s Perspective. Pearson Longman. – Demonstrates principles of precision, structure, and clarity essential in technical stories.

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