Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews about her book that propelled her to fame and fortune.
As a book publicist I talk to authors and clients every day and every so often one says, “Oh I really don’t want to do radio” or I’ll have a client who’ll decline a 
radio or TV interview and then give me reasons like “There’s only 5,000 people tuning in to that station, or such and such is a small town, or nobody listens to radio at 2AM,” or whatever. I usually respond with “If the Rotary Club in your home town called you today and invited you to speak to their club and 450 people would…