Tuesday, March 3, 2020
Which is easier….
Selling 100 people a membership at $27? Or selling 10 people a membership at $270?
The revenue is the same, $2700 per month.
After working with hundreds of membership leaders, I’ve found that it’s not ten times harder to sell membership for ten times more.
So, how do you know what to price your membership?
Well, here are some strategies to consider:
- The goal of your membership is about impacting more people. Sure, you know you could sell your membership for more but you’re looking to impact more people. So the goal is the number of people in membership, not the revenue the membership generates.
- The goal of your membership is to provide the best possible service. And to do so, you need more revenue to provide the attention your members need. It’s one thing to provide for 100 people, it’s another to provide attention to just 10 people.
- You want to do both – impact more people AND provide the best possible service. Just because you desire both doesn’t mean you have to sacrifice one for the other. It is possible to have a membership for $27 and another level of membership for $270.
Most just don’t know how.
And in doing so, I’ve found that many membership leaders are providing a $270 membership for just $27. You could be paid more!
Plus, you’re overwhelming your members thinking that the more value you create, the more they’ll want to stay in your membership. That’s just simply not true. Most often times, it leads to overwhelm.
When you’re ready to multiply your membership and money, here are four ways we can work together!
1. Get your FREE Strategy Guide: “Game Plan for Keeping More Members… If you want to get more members and what you’ve been doing doesn’t seem to work anymore …and you’re wondering why people aren’t taking your membership, this is for you. Go here now to get your copy
2. Looking to get more member sign-ups from your emails… The “Best of the Best Swipe File” may be exactly what you need. You’ll get the exact email campaigns that we use and have only made available to my private clients. Go here to get this swipe file and start inviting people to take your membership!
3. Do you want to get more members in 4 days than you do all month without costing you a dime? I’m giving you the exact email templates, the timings, everything you need to simple “plug and profit” from all of my hard work learning and testing with hundreds of membership businesses over the years. Go here to learn more now!
4. Are you interested in working together to multiply your membership? I just finished two days with a mastermind group and I have a couple spots available…just send me an email and put “MASTERMIND” in the subject line… tell me a little about your membership and what you’d like to work on together, and let’s see if and how I can help.
About Scott Whitaker
Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.