Wednesday, February 20, 2019
The Herman Trend Alert
February 20, 2019
Hotel of the Future Here Today
Located in the city of Hangzhou, 170 km southwest of Shanghai, Alibaba Group Holding Ltd. sited their first futuristic hotel. Called "FlyZoo", the leading-edge property is within walking distance of Alibaba's headquarters. The name derives from a pun in Chinese for 'it's a must to stay here'. The 290-room FlyZoo which formally opened to the public last month, is an incubator for technology, including artificial intelligence, Alibaba wants to sell to the hotel industry.
Check-in at kiosks
The lobby has softly-lit white paneled walls reminiscent of spaceships in films. Guests may check in and choose their own rooms at kiosks that can scan their faces, passports, or other ID. Visitors with Chinese national IDs may scan their faces using their smartphones to check in ahead of time, like the apps for Marriott and Hilton.
Using facial recognition to keep guests safe
To reach their floor, elevators scan guests' faces to verify their appropriate access, and hotel room doors are opened with another facial scan. Not only can guests check in and get into their rooms in record time, they also feel safer knowing that no one else is able to enter their rooms.
Technology in the rooms
Once in the rooms, guests use Alibaba's voice command technology, called "Kimo Geni", to change the temperature, close the curtains, adjust the lighting, operate the television, and even order room service. Sorry, for the time being, the Echo-like device only recognizes Chinese. Furnished in a minimalist style, rooms have hardwood floors
Robots deliver towels and mix cocktails
Gliding silently throughout the property, eight black disc-shaped robots about a meter in height deliver food or drop off slippers or fresh towels. Alibaba says their robots significantly reduce labor costs and eliminate the need for guests to interact with other people. At the hotel's bar, guests who order one of 20 different cocktails may watch a large robotic arm mix their cocktails. The robots' facial recognition cameras add charges to the room rate automatically.
Digital checkout
Ready to check out? Simply press a button on the app after which the room locks and through Alibaba's online wallet, you are automatically charged. Once checked out, the guests' facial scan data are immediately erased from Alibaba's systems. Moreover, data are saved in the cloud, not on local servers.
Privacy issues not a big deal to the Chinese
The hotel is also an experiment to test consumer comfort levels with digital commerce in China---a country where intrusive data-sharing technology is already accepted---often enthusiastically. There seems to be a greater attraction to advanced technologies involving personal data, like facial recognition, in China where regulation is minimal, and "the government has rolled out public surveillance projects that use biometric data."
One answer to the shortage of hospitality professionals
For guests unwilling to have their faces scanned, the lobby does feature a human "service ambassador" to assist with conventional check-in procedures and issue electronic key cards. The property does employ humans, as chefs and cleaners, though Alibaba declined to say exactly how many.
Normal for a high-end hotel room in China
Room costs start at 1,390 yuan ($205 USD) per night---not expensive for Shanghai, but probably on the high end for Hangzhou. In spite of the "Wow" factor of the hotel, guests are clearly paying a premium to interface with this leading-edge technology. We suspect that Generations Y and Z will happily pay the difference.
The shape of things to come?
Alibaba is still working on advancing their capabilities , however there is no doubt that those of us who love embracing the future will be drawn to properties with these kinds of technologies. And the good news for hoteliers is that they will be able to function with fewer human employees while delighting the younger generations who enjoy interacting with machines.
To watch a 2-minute video on this futuristic hotel, visit here.
*********
© Copyright 1998-2019 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or http://www.hermangroup.com. To sign up, visit http://www.HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
*********
The Herman Group is a firm of Strategic Business Futurists concentrating on workforce and workplace issues. We forecast the future and advise clients regarding relevant trends and how those trends may affect their lives. Applying our expertise as Certified Management Consultants, we advise corporate leaders regarding employee retention and organizational development to help them build workforce stability. We help organizations become Employers of Choice®. We also work with Employer of Choice, Inc. to formally recognize employers that meet the stringent standards dictated by the labor marketplace. As authors of management books and as active professional speakers, we inform and inspire people to make a positive difference in the world of work.
You did really get the ball rolling with our retention presentation, overall we have seen a move in the right direction with our turnover.
In practice since 1980, we have served a wide variety of clients throughout the United States and in other countries. Our global affiliates assist us in sharing our expertise and advice with clients internationally. Our team of professional consultants and trainers is supported by an administrative staff that gets things done. We also have consultants certified to deliver our programs in your local area.
Delivering to both small and large groups across 100 industries, The Herman Group has provided over 2,500 educational and informative keynote speeches and training seminars worldwide.
Based in Greensboro, North Carolina, we travel extensively to meet the needs of our clients. We can always be reached through the support team in our office at (800) 227-3566. Overseas callers may reach us through 336-210-3547.
Should you have any questions after touring our website, please call or e-mail us at info@hermangroup.com.
Get started now on improving the stability and performance of your workforce and increase your chances for success in the future.