Sunday, January 16, 2022
We get this question from senior care clients who have a static website, but do not contribute content or really “invest” in their online marketing plan.
The leads are endless when you do it right.
This applies to anyone who owns and runs a small local business.
“When I use search engine terms like “home care” etc, my website is not pulled up. I have to type the full name of my website to get to my website. Has google indexed my website?”
Answer: Yes, your website has been indexed for a long time. In order to compete with the big boys in your local area (the competition), you have to do what the big boys do!
You can test to see if a site is indexed by doing this google search “site:example.com”
In your area, you are competing with some of the nation’s largest franchises and long-time home care agencies.
In order for your site to compete with their sites and reach the first page of Google, you must do what they are doing – and more.
1. Bi-monthly blog post content that is SEOd properly, to support the other pages of your website
2. Social media and google my business posting almost daily.
3. Location pages on your website that are highly optimized for each town on your list.
4. Monthly newsletter that drives traffic to your website.
5. Google reviews.
6. Backlinks from authority sites and press releases.
Without regular, highly optimized content, no website will be able to compete to get to the first page of Google.
With the right formula and advanced SEO, you will achieve first-page results. It’s that simple.