Based on foundational research in 2018 with the Silent Generation, Baby Boomers and Gen X, Lori Bitter wanted to understand if people are embracing the idea of a 100-year life and if they are, what they are doing to get there. It was a massive project – focus groups, national survey of 3000+ respondents, and personal interviews on new research platform. In her research, she uncovered key motivational differences between the generations.

She just launched her 2019 study looking at five key shifts that emerged from the 2018 work, and she will be sharing these in this month’s program:

• Caregiving
• Grandparenting
• Aging Single
• Career Encoring
• Change of Living Situation

All the details of our upcoming call are below:

Date: Tuesday, August 27, 2019
Time: 12:00 noon Eastern (9:00 am Pacific, 10 AM Mountain, 11 am Central, and 6 AM Hawaiian)
Topic: Hacking Longevity: How 3 Generations Over 50 are Thinking About a 100-Year Life
Speaker: Lori K. Bitter, a seasoned trend analyst in the field of aging who provides strategic consulting, research and development for companies seeking to engage with mature consumers

About Lori Bitter

Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her recent research, Hacking Longevity, sponsored by AARP and Proctor & Gamble, has just launched its second study on key life shifts in later life. Lori was named a Next Avenue Influencer in Aging. Her book, The Grandparent Economy, is a National Mature Media Award winner. She serves as co-producer of What’s Next Boomer Business Summit and The Silicon Valley Boomer Venture Summit. Lori has more than 30 years of advertising, public relations and strategic planning experience. She serves on the advisory board of several start-ups and nonprofits.

A sought-after speaker, Lori has presented research, trends and analysis about mature consumers and the opportunity of the longevity marketplace to more than 200 conferences and events in the United States, the United Kingdom and Europe. She has been featured in Forbes and Entrepreneur’s 100 to Watch and appeared on CNBC.