Thursday, September 12, 2013
Running monthly since 2010, the monthly column, "
Green and Profitable," by multiple-award-winning author Shel Horowitz, provides concrete help for business owners seeking success with green products and services. In a market that the National Environmental Hall of Fame has said is growing at 29 percent a year, the Green And Profitable column gives your readers an edge in profitable marketing and operations.
Trained as a journalist, Horowitz provides 600-800 words of well-written clean copy every month, on time and ready to run in your publication.
Using how-tos, case studies of success, and news/trend pieces, "Green and Profitable" demonstrates that…
• Green and ethical businesses can turn their commitments into marketing advantages—using the full array of outreach techniques
• Green practices can actually be cheaper than continuing to pollute
• Green companies are better placed to survive in today's cultural climate
Horowitz's Credentials: Horowitz's award-winning eighth book
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, $21.95, co-authored with Jay Conrad Levinson) has been on the Amazon.com environmental category bestseller at least 30 months since its release—two months at #1. He also wrote the e-book
Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. His green profitability expertise has been endorsed by top names in the green business world, including Joel Makower, founder of GreenBiz.com, Jacquelyn Ottman, author of The New Rules of Green Marketing, and Priti Ambani, Managing Editor, Ecopreneurist. He has published more than 1000 articles and has been producing steady monthly content since 1997 when he founded the first of his e-mail newsletters.
How to Run the Green And Profitable Column: The column is available at a cost of just $6.25 (two-year subscription to Green And Profitable and its sister column for consumers, Green and Practical) to $10 (one-year subscription to just one column) per insertion.
To run the column in your publication, please visit
http://greenandprofitable.com/green-and-profitable-column/ ###
For Release: On Receipt
Contact: Shel Horowitz, 413-586-2388,
shel@greenandprofitable.com Twitter: @ShelHorowitz
Website: http://greenandprofitable.com/green-and-profitable-column/ Keywords: green and profitable, syndicated column, green marketing, guerrilla marketing goes green, shel horowitz, jay conrad levinson, book awards
Summary: Eco-marketing journalist and author Shel Horowitz launches "Green and Profitable," a monthly column helping green business owners achieve success.
Subscribe at no cost to Shel Horowitz's monthly Clean and Green Newsletter and get these powerful bonuses: Seven Tips to Gain Marketing Traction as a Green Guerrilla, plus Seven Weeks to a Greener Business: tips on going greener with printing, energy saving, waste reduction, water conservation, transportation, going deep-green, and of course, green marketing (on tip a week for seven weeks). Plus, of course, the informative monthly newsletter, published steadily since 1997.
To sign up for the newsletter, opt in at the top-right corner of: http://GreenAndProfitable.com/
Do you edit a publication or media channel? Shel's syndicated monthly column, Green And Profitable, will enlighten your readers on green profitability.
To see sample columns and learn how to run Green and Profitable in your publication (or its sister, column for consumers, Green And Practical, visit: http://GreenAndProfitable.com/Green-and-Profitable-Column/
Follow Shel at: @ShelHorowitz