"Nothing gets done without trust," says future-of-work global thought leader Ira S. Wolfe. That's bad news for many businesses that are hoping for a swift economic recovery following the pandemic shutdown. "Pent-up demand may energize some consumers but what's really essential for a full recovery is trust."
Wolfe sees a growing awareness in the need for trustworthiness during recent interviews and keynote presentations. "One of the most common questions that I'm now asked is 'how can we get our workers to trust our supervisors and management?' Prior to the pandemic, I can count on one hand how many times I was asked specifically about trust."
Wolfe, who is president of Success Performance Solutions, cites a recent survey by Edelman Trust Barometer that showed CEOs rank last (even lower than journalists and government leaders) in job performance during the pandemic. That prompted Wolfe to partner with his colleague Dr. Charles W. Coker on a new white paper "5 Keys to Building Trust," introducing a Trust Profile that Coker was developing over the last year. Coker is CEO and founder of LifeThrive. The profile was based on meta-analysis Coker had been conducting for the last few years. The white paper is free and available for immediate download here.
According to Wolfe, trust was identified as an essential company core value as well as economic driver of economic performance and productivity, well before the pandemic shutdown. Gallup recognized trust in its Strength Based Leadership model as a key leadership ingredient required to meet the needs of people. As a result, many organizations adopted a strategy to build a culture of trust. But like many other "soft skill" initiatives, ''there is nothing soft about truth," says Wolfe. "Building trust takes time and deliberate effort. You can't buy it and then distribute it. It must be earned. Trust is personal and each relationship is unique."
To help self-assess one's trustworthy strengths and expose trust-breaking vulnerabilities, Wolfe and Coker now offer the Trust Profile to the public. It includes a trustworthiness score, a breakdown on the five behaviors, and tips for building trust. It's free for a limited time only. To complete your Trustworthiness Self-Assessment, click here.
You can download the White Paper here.
To interview Wolfe or schedule for speaking, call 800-803-4303 or visit www.successperformancesolutions.com.
To interview Coker or schedule for speaking, call 904-838-8585 or visit www.lifethrive.com.
About Success Performance Solutions
Success Performance Solutions helps companies of any size in any industry recruit faster and hire smarter. Since 1996, SPS has established itself as a leader in pre-hire and leadership assessment, respected by both clients and peers. It also provides recruitment marketing consulting services and offers an extensive library of online microlearning videos for coaching and training.
About Ira S Wolfe
Ira S Wolfe is a “Millennial trapped in a Baby Boomer body” and the world’s first Chief Googlization Officer. He is president of Poised for the Future Company, founder of Success Performance Solutions, a TEDx Speaker, host of Geeks Geezers Googlization podcast, and frequent presenter at SHRM and business conferences. Ira was also recently honored as one of the Top 50 Global Thought Leaders and Influencers on Future of Work by Thinkers360. His most recent book is Recruiting in the Age of Googlization, now in its 2nd edition, is recognized as one of the best HR and Recruiting books of all-time by Book Authority. He is also the founder of the Googlization Nation community and frequent contributor to HR and business blog.