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Georgetown University Adds Master’s in Design Management and Communications
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Capitol Communicator -- PR News in Washington, D.C. Capitol Communicator -- PR News in Washington, D.C.
For Immediate Release:
Dateline: Washington , DC
Thursday, October 12, 2017

 

Georgetown University’s School of Continuing Studies (SCS) has added a new Master’s in Design Management & Communications to its award-winning portfolio of professional communications programs. This flexible online master’s degree will accept its first class of students in Fall 2018.

According to a news release, “The Master’s in Design Management & Communications program welcomes students from across a broad spectrum of disciplines—from graphic designers to analytical problem-solvers—with the goal of exploring a holistic approach to design management. Led by faculty who are both industry experts and seasoned academics, the program’s rigorous courses will provide students with a rich and relevant learning environment.”

Faculty Director Wendy Zajack said, “The reality of our industry is that we all come in with different backgrounds, (and) this program is the best place to mix it up. It’s a safe place to explore yourself, to push yourself; it’s a safe place to fail, and to learn from those failures.”

Students will graduate from the Design Management & Communications program with not only a well-rounded understanding of the challenges of the design process, but also the confidence to lead a design project from development to marketing and beyond.

The program’s focus on design thinking methodology extends beyond the world of graphic or web design and into a comprehensive practice of iteration, brainstorming, and problem-solving that is as applicable at the drafting table as it is in the boardroom.

“One great thing about the creative industry,” Zajack said, “is that people realize that tactics that have worked well in one profession can translate seamlessly into other industries.”

 
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