Crisis communication is a critical function in any organization – yet often underappreciated until they are “needed”. In this webcast our experts will share personal stories about crisis preparation and having the data you need to execute your plans from their careers working in crisis communications and measurement. We will answer questions like “How does the role change when the Business Continuity team is activated?” and “How do you stay prepared and in charge of your reputation at all times?”.

Key takeaways include:

John Taylor
Founder and Principal
White Oak

Mr. Taylor is an award-winning corporate communications executive with more than 20 years of experience providing strategic communications, public affairs counsel to leaders of Fortune 500 corporations, medium-sized businesses, and start-ups. Currently, he runs his own communications consultancy, advising technology and telecom clients. Previously he served as Vice President of Communications at Cruise Automation, GM’s self-driving car business in San Francisco. Before Cruise, John spent four years as the communications director at SpaceX, the world’s largest commercial space launch services provider. Prior to SpaceX, for more than a decade, John spearheaded all public affairs, issues management, and crisis communications strategies on behalf of Sprint. John has a Bachelor of Arts degree from Furman University in Greenville, S.C. and a Master of Government Administration degree from the University of Pennsylvania in Philadelphia.