Friday, April 20, 2018
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Round Four of March PPM Data Released. The fourth of four rounds of ratings information from Nielsen Audio‘s March 2018 PPM survey has been released for 12 markets, including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Greensboro, West Palm Beach, Jacksonville, Memphis, and Hartford. Nielsen’s March 2018 PPM survey period covered March 1 – 28. You can see all the 6+ numbers from subscribing stations here. Meanwhile, managing editor Mike Kinosian (Kinosian@Talkers.com) provides his “Takeaways” from all 12 of these PPM-markets.
TWELVE TAKEAWAYS
Austin
Spoken-Word Formats – After four straight negative moves that produced a -1.3 (4.1 – 3.9 – 3.7 – 3.2 – 2.8, 6+), Emmis news/talk KLBJ-AM “News Radio 590 AM” immediately follows with a +1.8 via three upticks in a row (2.8 – 4.1 – 4.3 – 4.6, 6+) and carries on at #9. The majority of that +1.8 stems from January’s +1.3. A combined +1.0 in January and February (6.5 – 7.2 – 7.5, 6+), University of Texas at Austin-owned news/talk KUT returns February’s +.3 but continues at #2 (7.2, 6+). It previously was -1.4 as the result of three straight decreases (7.9 – 7.6 – 6.8 – 6.5, 6+). Its loss of three-tenths in November ended three successive gains that netted +1.8 (6.1 – 6.5 – 7.1 – 7.9, 6+). October 2017’s 7.9 is the highest 6+-share for KUT since 9.0 in November 2016. In the sports talk arena, Genuine Austin Radio’s KTXX “The Horn” is flat at 1.7 (6+) and stays at #19, while iHeartMedia’s KVET-AM “1300 AM The Zone” is off one-tenth (.6 – .5, unchanged at #24, 6+).
Austin Music Formats – Trending -1.7 (“Holiday” 2017); +1.7 (January 2018); and -.6 (February), Emmis adult hits KBPA “Bob” picks up one-tenth in March and is #1 for the third month in a row (6.7 – 8.4 – 6.7 – 8.4 – 7.8 – 7.9, 6+). Immediately prior to the “Holiday” 2017 report, “Bob” occupied the lead spot the previous ten (10) sweeps. A November gain of one-half share took KBPA to 8.8, its strongest 6+-stat since 9.1 in March 2017 and halted three down or flat trends for a collective -.4 (8.7 – 8.7 – 8.6 – 8.3, 6+). The 6.7 in “Holiday” 2017 marked the first time that Austin’s “Bob” was below a seven-share (6+) in three years (6.9, “Holiday” 2014). Following three improvements in a row that netted eight-tenths (4.5 – 4.6 – 4.8 – 5.3, 6+), Entercom hot AC KAMX “Mix 94.7” returns 75% of it and it and tumbles from fourth to eighth (4.7 (-.6, 6+). Prior to February, the last time “Mix” reached the five-share level (6+) was in July 2016 (5.1). Locked on 3.5 (6+) in January and February, Univision Radio regional Mexican KLQB “Que Buena 104.3” drops one-half share to 3.0 (#12 to #13, 6+). Regressing by that margin as well is Emmis’ KLBJ-FM (4.3 – 3.8, 6+) with “93.7 The Rock of Austin” dropping out of the top ten (#9 to #11). Tied at #5 are iHeartMedia’s KASE “Austin’s #1 For New Country” (up from #6 in February) and co-owned/similarly formatted KVET-FM “98.1 – The Austin Texas Original” (5.0 – 5.3, +.3, up from #7 in February, 6+). When KASE racked up a +.7 in January, it ended three consecutive decreases for an overall -1.2 (5.1 – 4.6 – 4.5 – 3.9, 6+) and is now +1.4 via three straight gains (3.9 – 4.6 – 5.1 – 5.3, 6+); KVET-FM was -.9 in February.
Raleigh
Spoken-Word Formats – Three straight decreases by iHeartMedia news/talk WTKK accounted for a -1.4 (5.2 – 5.0 – 4.7 – 3.8, 6+), but “106.1 Stay Connected” roars back with three positive spikes in a row for an overall +1.5 (3.8 – 4.7 – 4.9 – 5.3, eighth to sixth, 6+). Locked on 3.4 (6+) in January and February, Capitol Broadcasting sports talk WCMC posts a one-half share increase to 3.9 (#13 to #12, 6+); “99.9 The Fan” was -1.3 in January. Co-owned/similarly formatted WDNC is up or flat for the seventh time in a row for a +.3 (.2 – .3 – .4 – .4 – .5 – .5 – .5 – .5, #20, 6+). University of North Carolina at Chapel Hill news/talk WUNC “91.5 North Carolina Public Radio” adds one-tenth (8.7 – 8.8, 6+) and repeats at #2. January 2018’s 9.1 is its strongest 6+-share since January 2014’s 9.4. It fell to third-place in “Holiday” 2017 after four consecutive months in the runner-up slot. Flat at 1.0 (6+), Curtis Media Group news/talk WPTF “News Radio 680” remains at #19.
Raleigh Music Formats – Not only does Radio One gospel WNNL replicate February’s gain of seven-tenths (3.4 – 4.1 – 4.8, 6+), “103.9 The Light” enters the top ten (#11 to #10). February’s increase ended three straight decreases that accounted for a -1.0 (4.4 – 4.1 – 3.6 – 3.4, 6+). A March +.7 by Curtis Media Group classic hits-oldies WKIX more than wipes out February’s one-half share loss (4.8 – 4.3 – 5.0, 6+) as “Kix 102.9 Carolina’s Greatest Hits” jumps from tenth to eighth. “Kix” lost eight-tenths in “Holiday” 2017, but bounced back in January with a +1.1. Even though it is a combined -1.4 in February and March (10.7 – 9.5 – 9.3, 6+), Radio One urban AC WFXC “Foxy – Today’s R&B and Classic Soul” is #1 for the 10th straight month; January 2018’s 10.7 is its best-ever (6+) PPM stat. Immediately prior to February, “Foxy” was an overall +2.0 in four gains in a row (8.7 – 8.9 – 9.4 – 10.4 – 10.7, 6+), Its loss of one-half share in October 2017 halted six straight positive spikes that netted +2.4 (6.8 – 7.2 – 7.5 – 8.1 – 8.2 – 8.7 – 9.2, 6+). After registering an eye-popping +2.6 in January, Curtis Media Group-owned WQDR “Today’s Best Country 94.7 QDR” is a combined -1.9 in February and March (9.4 – 8.3 – 7.5, 6+) but remains at #3. “Today’s Best Country” was off a collective full-share October-November-December (7.7 – 6.9 – 6.7, 6+). Four straight up or flat trends by iHeartMedia CHR WDCG – including identical +.7 performances in January and February – yield a +1.7 (5.0 – 5.0 – 5.3 – 6.0 – 6.7, 6+), but “G-105” relinquishes seven-tenths in March to 6.0 (flat at #5, 6+). When WDCG recorded a +.3 in “Holiday” 2017, it ended six monthlies in succession without an increase for an overall -1.9 (6.9 – 6.2 – 5.2 – 5.2 – 5.1 – 5.0 – 5.0, 6+); November and December’s 5.0 matched the lowest 6+-share of “G-105” since “Holiday” 2013. Off one-half share (5.4 – 4.9, 6+), Curtis Media Group adult hits WBBB “96.1 Your Life – Your Music” segues from sixth to ninth. A February +1.1 pulled the plug on three consecutive downward moves that generated a -1.7 (6.0 – 5.7 – 4.6 – 4.3, 6+).
Indianapolis
Spoken-Word Formats – A combined +2.2 in three straight upticks (3.4 – 4.5 – 5.0 – 5.6, 6+), directly following four straight downward moves for a collective -1.8 (5.2 – 4.9 – 4.2 – 3.6 – 3.4, 6+), Emmis news/talk WIBC “93.1 Indy’s News Center” advances from tenth to eighth. Regaining the three-tenths it lost in February (3.3 – 3.0 – 3.3, 6+), Metropolitan Indianapolis Public Broadcasting news/talk WFYI continues at #14; WFYI notched a +1.1 in January. Following four straight down or flat trends for an overall -1.0 (3.1 – 3.1 – 2.5 – 2.1 – 2.1, 6+), Emmis sports talk WFNI “The Fan” is up two-tenths to 2.3 (#16 to #15, 6+), while iHeartMedia sports talk WNDE “Indy’s Sports Station” gains one-tenth (1.7 – 1.8, #18 to #17, 6+)
Indianapolis Music Formats – February’s -.6 by iHeartMedia-owned WOLT deleted the collective +.6 it racked up the two previous sweeps (3.9 – 4.1 – 4.5, 6+), but “Alt 103.3 – Indy’s Alternative” rebounds in March with a +.8 (3.9 – 4.7, 6+), progressing from #13 to a three-way tie at #9. Stymied at 6.2 (6+) in January and February, Emmis-owned WLHK “Country 97.1 Hank FM” improves by one-half share to 6.7 (fifth to third, 6+). With a +.7 in January, “Hank” ended three straight down or flat sweeps for a -1.6 (7.1 – 7.1 – 6.4 – 5.5, 6+); October’s +.8 took “Hank” to 7.1, its strongest 6+-showing since September 2015’s 7.6. One-half share behind “Hank” and steady at #6 is Cumulus Media’s WFMS “95.5 The Country Station” (5.9 – 6.2, +.3, 6+). An overall +.8 in May and June (2017), WFMS was -.9 (July); +.8 (August); +.5 (September); -.7 (October); +1.1 (November); -.9 (December); -.6 (“Holiday” 2017); and -.5 (February 2018). Mirroring what happened in February, just one-tenth of a share separates Entercom CHR WZPL (7.4 – 7.5, +.1, repeating at #1, 6+) and Emmis adult contemporary WYXB “Soft Rock B-105.7” (7.3 – 7.4, +.1, steady at #2, 6+). “Soft Rock” was #1 in December 2017, “Holiday” 2017, and January 2018. Its 13.4 in “Holiday” 2017 represents the best 6+-showing for WYXB since “Holiday” 2016’s 17.7, while November 2017’s 5.5 was its weakest since November 2012’s 5.3. In December, “B-105.7” halted three straight downturns that accounted for an overall -1.4 (6.9 – 6.5 – 5.9 – 5.5, 6+). Flat or (slightly) down in three successive sweeps for a -.4 (6.3 – 6.0 – 5.9 – 5.9, 6+), “99.5 ZPL” erupted with a +1.4 in January and has gained one-tenth in both February and March. In six successive up or flat trends between June 2017 and “Holiday” 2017, the Cumulus Media frequency at 93.9 was +2.5, virtually doubling its 6+-stat (2.6 – 2.6 – 2.6 – 2.6 – 2.7 – 2.8 – 3.4 – 5.1, 6+). On December 26 (2017), Cumulus Media transitioned urban-rhythmic oldies WRWM “93.9 The Beat” to CHR WYRG “Indianapolis’ Energy 93.9.” The aforementioned streak ended in January 2018 as “Energy” was -2.2 (2.9, #10 to 15, 6+). Flat at 2.9 (6+) in February, “Energy” short-circuits by -.9 in March to 2.0 (#15 to #16, 6+). At the same time, Radio One CHR WNOW “100.9 Radio Now,” a combined +2.2 in January and February (3.2 – 4.3 – 5.4, 6+), relinquishes roughly one-third of that increase (4.7, -.7, eighth to ninth, 6+). It is tied with rhythmic CHR sibling WHHH “Hot 96.3” (4.7, -.1, 6+), whose consecutive string of up or flat trends for an overall +1.5 ends at four (3.3 – 3.4 – 3.8 – 3.8 – 4.8, 6+). February’s 4.8 is the best 6+-stat for “Hot” since 5.0 in November 2016. Trending 5.3 – 5.1 – 5.2 (“Holiday” 2017 – January 2018 – February, 6+), urban AC cluster-mate WTLC-FM is off six-tenths to 4.6 (6+) as “106.7 Indy’s R&B Leader” departs the top ten (#9 to #12).
Milwaukee
Spoken-Word Formats – After logging a gain of nine-tenths in February (5.3 – 6.2, 6+), Scripps news/talk WTMJ returns two-tenths to 6.0 (6+), but stays in fifth-place. Immediately before that +.9, “Wisconsin’s Radio Station” was without an increase the previous four sweeps for a -2.0 (7.3 – 6.4 – 6.4 – 6.1 – 5.3, 6+). Finishing second for the sixth consecutive survey period, iHeartMedia’s WISN is a combined -.9 in February and March (8.4 – 8.3 – 7.5, 6+), after posting a +1.0 in January. When “News/Talk 1130” dropped one-half share in “Holiday” 2017, it ended five straight gains that yielded a +1.9 (6.0 – 6.1 – 6.7 – 6.8 – 7.0 – 7.9, 6+). Prior to January, the last time WISN reached the eight-share level (6+) was nearly five years ago (8.1, April 2013). This is the 11th report in succession that University of Wisconsin news/talk WUWM is within 2.0 – 2.9 range (2.4 – 2.7, +.3, #15 to #14, 6+). Flat at #16, Entercom’s WSSP “Sports Radio 105.7 The Fan” is down a combined one-half share in February and March (1.8 – 1.6 – 1.3, 6+).
Milwaukee Music Formats – Major ups/downs continue for Saga Communications’ WKLH “96.5 Milwaukee’s Hometown Rock,” which was -.9 in “Holiday” 2017; +.5 in January 2008; -.9 in February (7.2 – 6.3, 6+); and now +1.1 in March (7.4, fourth to third, 6+). “Milwaukee’s Hometown Rock” was an overall +3.0 in four consecutive August through December increases (4.6 – 5.1 – 5.5 – 6.0 – 7.6, 6+). December 2017’s 7.6 marked the first time WKLH reached the seven-share level (6+) since the station reappeared in print more than three years ago (December 2014). In addition to posting a +.6 (8.8 – 9.4, 6+), iHeartMedia classic hits-oldies WRIT “95.7 Big FM – Milwaukee’s Greatest Hits” is #1 for the 37thconsecutive ratings period. Prior to January 2018, “Big FM” had been in double-digits (6+) in six of the previous 12 ratings periods; 11.6 in “Holiday” 2017 was its strongest 6+-stat since 14.4 in “Holiday” 2015). Owing to three consecutive sweeps without an increase (7.4 – 4.8 – 4.8 – 4.3, 6+), Milwaukee Radio Alliance adult contemporary WLDB is an overall -3.1; “B-93.3” leaves the top ten (#9 to #11). In three positive spikes in a row (3.6 – 4.5 – 5.0 – 5.4, 6+), iHeartMedia’s WMIL is a cumulative +1.8 as “FM 106.1 – Milwaukee’s Best Country” shifts from eighth to sixth. Also in the market’s top ten is WMIL’s format rival, Scripps’ WKTI “94.5 KTI Country,” which adds four-tenths to February’s +.6 (3.4 – 4.0 – .4, #11 to #9, 6+). Until registering a +.9 in January, “FM 106.1” was a combined -3.2 in five successive downward moves (6.5 – 5.7 – 5.0 – 4.3 – 3.9 – 3.6, 6+). Likewise, February’s +.6 by “KTI Country” suspended six successive down or flat survey periods for a collective -1.4 (4.8 – 4.5 – 4.4 – 4.4 – 4.4 – 3.6 – 3.4, 6+). Immediately in advance of that trending, WKTI posted three straight gains for a collective +1.1 (3.7 – 3.8 – 4.0 – 4.8, 6+).
Nashville
Spoken-Word Formats – Steady at #11, Cumulus Media news/talk WWTN “Super Talk 99.7” is in a repetitive 3.0 – 3.5 – 3.9 – 3.5 sequence (6+). January’s half-share improvement suspended three straight declines that yielded a -2.0 (5.0 – 4.4 – 3.1 – 3.0, 6+). Off two-tenths after February’s -.1 (1.4 – 1.3 – 1.1, 6+), iHeartMedia news/talk WLAC “Talk Radio 1510” is unchanged at #17. Despite dropping two-tenths (3.9 – 3.7, 6+), Cumulus Media sports talk WGFX “104.5 The Zone” climbs from #11 to #10. “The Zone” followed “Holiday” 2017’s -.6 with a January +.9 and a -2.6 in February. Losing the one-tenth it picked up in February (1.9 – 2.0 – 1.9, 6+), Cromwell Group’s similarly-programmed WPRT “102.5 The Game” falls from #15 to #16. In three straight sweeps without a loss (4.0 – 5.0 – 5.3 – 5.3, ninth to eighth, 6+), Nashville Public Radio news/talk/classical hybrid WPLN-FM “NPR News and Classical Music” is a combined +1.3. January’s full-share gain ended three decreases in succession that generated a -2.4 (6.4 – 5.7 – 4.6 – 4.0, 6+). WPLN-FM was +1.2 in October to 6.4, its best 6+-share in the PPM-era.
Nashville Music Formats – It would be quite the understatement that the past few sweeps have been interesting for WLVU. For all practical purposes, the Educational Media Foundation contemporary Christian outlet virtually disappeared from print in January with a -2.6 to .1 (6+); regained roughly one-third of that deficit in February (+.9); and now tacks on a whopping +2.2 in March (1.0 – 3.2, #19 to #14, 6+). In fact, no other station in the 48 PPM-markets had as large of a (6+) February 2018 – March 2018 increase than Nashville’s version of “Positive & Encouraging K-Love.” By adding eight-tenths to February’s +.7 (6.0 – 6.7 – 7.5, 6+), iHeartMedia urban contemporary WUBT “101.1 The Beat – Nashville’s Home for Hip-Hop and R&B” marches from fourth to second. Prior to February, “The Beat” was without an increase the previous five ratings periods for a cumulative -2.5 (8.5 – 7.5 – 7.5 – 6.8 – 6.6 – 6.0, 6+). Following two months at #1, “The Beat” shifted to #2 in November; 8.5 in September was its highest 6+-share since July 2015’s 8.4. An increase of seven-tenths (.2 – .9, 6+) enables TBLC Media Spanish contemporary WNVL “Activa” to enter the top twenty for the first time (#20). Down one-tenth (8.7 – 8.6, 6+), Midwest Communications adult contemporary WJXA repeats at #1. On top in November, December, and “Holiday” 2017, “Mix 92.9 – Your Life, Your Music” shifted to second in January, but returned to #1 in February with a +1.0. Prior to January’s -6.7, “Mix” was +8.0 in six straight increases (6.4 – 6.5 – 6.7 – 7.4 – 7.7 – 9.9 – 14.4, 6+). It is a rough ratings period for Nashville’s three FM country players as Cumulus Media’s WKDF “103.3 Nash FM” is -1.2 (4.7 – 3.5, #10 to #11, 6+); iHeartMedia’s WSIX “The Big 98 – Nashville’s #1 for New Country” is -.6 (5.8 – 5.3, flat at #8, 6+); and Cumulus Media’s WSM-FM “95.5 Nash Icon” is -.3 (6.1 – 5.8, unchanged at #6, 6+). Following four straight gains for an overall +1.8 (3.2 – 3.3 – 3.6 – 3.9 – 5.0, 6+), “Nash FM” dropped three-tenths in February. In January, WSIX was +1.1 to end three straight drops that generated a -1.4 (5.5 – 5.1 – 4.9 – 4.1, 6+); “The Big 98” added six-tenths in February. A January and February +1.9 by “Nash Icon” (4.2 – 5.6 – 6.1, 6+) wiped out its -1.7 from December and “Holiday” 2017 (5.9 – 5.6 – 4.2, 6+). Declining by one-half share are iHeartMedia’s WNRQ “105.9 Nashville’s Classic Rock” (7.0 – 6.5, second to fifth, 6+) and Cumulus Media urban AC WQQK “92-Q” (5.6, sixth to seventh, 6+). A -.8 by “Nashville’s Classic Rock” stopped four gains in succession that netted +2.1 (5.7 – 6.0 – 6.7 – 6.9 – 7.8, 6+); January’s 7.8 represents its best 6+-stat since June 2017 (7.8, as well). Immediately prior to March, “92-Q” was +.7 in four straight (modest) uptrends (5.4 – 5.5 – 5.6 – 5.7 – 6.1, 6+).
Providence
Spoken-Word Formats – Steady at #7, Cumulus Media news/talk WPRO-AM adds four-tenths to February’s +.3 (3.9 – 4.2 – 4.6, 6+). When “News Talk 630” lost one-tenth in January, it curtailed four straight upward moves of two-tenths each for a collective +.8 (3.2 – 3.4 – 3.6 – 3.8 – 4.0, 6+). Following a February gain of six-tenths (1.4 – 2.0, 6+), iHeartMedia news/talk WHJJ “Providence’s News, Traffic, and Weather” returns one-third of it but stays at #12 (1.8, -.2, 6+). For the third time in a row, Cumulus Media-owned WPRV “AM 790 Talk & Business” gains one-tenth (.3 – 4. – .5 – .6, #15 to #16, 6+). A cumulative -2.2 in February and March (5.0 – 3.6 – 2.8, 6+), Entercom sports talk WVEI carries on at #8. Leading up to the February sweep, WVEI was an overall +1.8 via three consecutive up or flat trends (3.2 – 3.6 – 3.6 – 5.0, 6+). Once again finishing back-to-back are public news/talkers The Wheeler School’s WELH (flat at 2.3, ninth to tenth, 6+) and WGBH Educational Foundation’s WGBH (flat at 2.2, #10 to #11, 6+).
Providence Music Formats – Logging a nine-tenths increase (5.0 – 5.9, steady at #5, 6+), iHeartMedia classic hits-oldies WWBB “B-101 The 80s and More” is within 5.0 – 5.9 range (6+) for the 12th sweep in succession. As a result of three straight positive spikes (7.2 – 7.4 – 7.5 – 8.3, 6+), Hall Communications’ WCTK “Cat Country 98.1” is a +1.1 and dials up its best 6+-share since July 2017’s 8.4. Substituting February’s -.6 with a March +.7 (2.7 – 2.1 – 2.8, 6+), Red Wolf Broadcasting Spanish tropical WKKB returns to the top ten (#11 to #8). “Latina 100.3” was a cumulative +1.3 in “Holiday” 2017 and January 2018, basically doubling its 6+-share. For more than two years in a row (28 straight ratings periods), the top spot in this Rhode Island market was held by Cumulus Media adult contemporary WWLI “Lite Rock 105.” That consistency changes in calendar year 2018 though as iHeartMedia-owned WHJY “94 HJY Providence’s Home of Rock and Roll” took over in January; “Lite Rock” returned to #1 in February with a +1.3; and WHJY recaptures the crown in March. This particular transition is more a function of “Lite Rock” eroding by -1.1 (10.2 – 9.1, first to second, 6+) than anything else, since WHJY is actually off four-tenths (9.6 – 9.2, second to first, 6+). The 9.6 by WHJY is its best 6+-stat since September 2013 (9.6, as well), while the 12.3 in “Holiday” 2017 was the strongest 6+-share since 18.0 in “Holiday” 2016 for “Lite Rock,” which had been in double-digits (6+) seven sweeps in succession. Prior to October, WWLI was a combined +1.6 as the result of three straight increases (9.8 – 10.0 – 10.8 – 11.4, 6+).
Norfolk – In a very stagnant monthly, five of the 13 listed stations are up from February with an average increase of exactly +.2; seven are down with an average increase of exactly +.3; and one station is flat. Eleven of the 13 Norfolk outlets in print maintain their (6+) February market rank. The exceptions are iHeartMedia urban-rhythmic oldies WHBT “92.1 The Beat” (ninth to eighth) and co-owned alternative WNOH “Alt 105.3” (eighth to ninth). In four straight up or flat trends “The Beat” is +.3 (1.9 – 2.0 – 2.0 – 2.0 – 2.2, 6+), while “Alt 105.3” records the market’s largest (6+) February 2018 – March 2018 fluctuation (2.4 – 1.7, -.7, 6+). Rhythmic hot AC sibling WMOV “Movin’ 107.7” (#10) erodes by -3.9 in three drops in succession (5.0 – 1.6 – 1.3 – 1.1, 6+). An overall +1.1 in three straight upticks (3.5 – 3.8 – 4.4 – 4.6, 6+), Entercom rhythmic CHR WNVZ “Z-104 All the Hits” remains at #6. Its urban AC sibling – WVKL “Smooth R&B from Yesterday & Today” – is down two-tenths (12.3 – 12.1, 6+), but is #1 for the 16th time in a row and registers a 6+-share of 11.0 or higher for the 24th time in the last 25 sweeps. When it logged a 14.6 in November 2017, “Smooth R&B from Yesterday & Today” set the record for highest 6+-performance by any Norfolk station in the PPM-era. The old mark of 14.3 (6+) was recorded by WVKL two months earlier. Before slipping by one-half share in October, WVKL – which earlier was on top for 55 consecutive ratings periods – posted three straight improvements accounting for a +2.4 (11.8 – 12.0 – 13.4 – 13.7 – 14.2, 6+). In the Saga cluster, classic rock WAFX “106.9 The Fox” is +1.7 in three upticks in a row (4.7 – 5.9 – 6.3 – 6.4, #4, 6+), while co-owned adult standards WJOI “1230 AM – Great Songs, Great Memories” is up one-half share in four straight up or flat trends (.2 .3 .4 .4 .7, #13, 6+). At #11, Norfolk StateUniversity urban contemporary WNSB “Hot 91.1” is without an increase for the sixth straight time for a -.7 (1.7 – 1.7 – 1.3 – 1.3 – 1.2 – 1.0 – 1.0, 6+), while Hampton University jazz outlet WHOV “Smooth 88.1” has its third downtrend in a row for a -.5 (1.3 – 1.0 – .9 – .8, 6+).
Greensboro
Spoken-Word Formats – Ever since it rolled out a +1.6 in January (4.3 – 5.9, 6+), iHeartMedia news/talk WPTI “94.5 Your News, Talk, & Sports Station” is -.7 in February and now -.6 in March (4.6, sixth to seventh, 6+). An overall+2.2 in five consecutive increases (3.3 – 3.4 – 3.6 – 4.4 – 4.5 – 5.5, 6+), WPTI relinquished more than half that total in December (4.3, -1.2, 6+). Prior to the November 2017 sweep, the last time WPTI reached the five-share level (6+) was in November 2016 with a 5.0. This marks the third uptick in a row by Wake Forest University news/talk WFDD “88.5 Public Radio for the Piedmont” for an overall +.7 (1.7 – 1.9 – 2.2 – 2.5, unchanged at #11, 6+). In “Holiday” 2017, WFDD returned in its entirety the +.6 it gained in November and December (1.7 – 2.1 – 2.3 – 1.7, 6+). Anchored at #13, University of North Carolinaat Chapel Hill news/talk WUNC surrenders February’s +.2 (.9 – 1.1 – .9, 6+). In three straight (modest) increases Curtis Media Group sports talk WSJS “Triad Sports” quadruples its 6+-share (.2 – .3 – .6 – .8, flat at #14, 6+).
Greensboro Music Formats – Albeit -1.1 (12.1 – 11.0, 6+), Entercom urban AC WQMG “97.1 QMG The Best R&B and Old School” records double-digits (6+) for the 17th sweep in a row and remains at #1. Before slipping to #2 in “Holiday” 2017 with a -1.2, WQMG spent seven straight survey periods on top and had been #1 each month in calendar year 2017 except April and May. Right behind it repeating in the runner-up slot, adult hits sibling WSMW “98.7 Simon Says We Play Everything” (11.4 – 10.4, -1.0, 6+) has been in double-digits (6+) in eight of the last nine sweeps. Following three straight gains that more than quadrupled (+1.3) its 6+-share (.4 – .9 – 1.3 – 1.7, 6+), Baker Family Stations gospel WXRI “Joy FM – Real Music, Real Life” surrenders roughly half that increase (1.0, -.7, flat at #12, 6+). A collective +.7 in three positive moves in a row (2.9 – 3.4 – 3.5 – 3.6, 6+), Curtis Media Group regional Mexican WYMY “La Ley 101.1” forfeits all but one-tenth of it (3.0, eighth to ninth, 6+). It is tied with iHeartMedia-owned rocker WVBZ “105.7 – Man Up,” which is +.1 to 3.0 (tenth to ninth, 6+), thus halting four straight sweeps without an increase that accounted for a -2.0 (4.9 – 3.5 – 3.5 – 3.4 – 2.9, 6+).
West Palm Beach
Spoken-Word Formats – Exiting the top ten (#10 to #11), iHeartMedia news/talk WJNO “1290 The Palm Beaches’ News & Talk” is a collective -1.3 as the result of four straight decreases (3.3 – 2.9 – 2.6 – 2.1 – 2.0, 6+). This comes immediately after three upticks in a row that netted six-tenths (2.7 – 2.9 – 3.1 – 3.3, 6+). Off nine-tenths in four consecutive down or flat trends (2.7 – 2.3 – 2.1- 2.1 – 1.8, 6+), co-owned WZZR “Real Radio 94.3 – Real Talk for the Palm Beaches” also departs the top ten (#10 to #12). WZZR had been +.5 through three straight increases (2.2 – 2.4 – 2.5 – 2.7, 6+). Stuck on 1.3 (6+) in January and February, Alpha Media’s WFTL “News Talk 850” gains two-tenths to 1.5 (#15 to #14, 6+). For the third time in a row Dade County School Board news/talk WLRN posts a 3.2 (flat at #9, 6+). After recording a .3 (6+) three straight times, Alpha Media sports talk WMEN “Sports Radio 640 The Hurricane” falters by two-tenths to .1 (#18 to #19, 6+).
West Palm Beach Music Formats – Owing to four straight improvements (4.2 – 4.4 – 4.7 – 5.2 – 5.9, fourth to third, 6+), Alpha Media urban AC WMBX “X-102.3” is +1.7. In a similar vein, iHeartMedia-owned adult contemporary WOLL “Today’s Kool 105.5” is +2.0 in three consecutive positive spikes (4.9 – 5.4 – 6.4 – 6.9, steady at #2, 6+). The five most recent (6+) fluctuations for “Kool” are +.8 (December); -.6 (“Holiday” 2017); +.5 (January 2018); +1.0 in February; and now +.5 in March. Off one full-share in September to 4.2 – its lowest 6+ showing since 3.9 in July 2011 – “KOOL” regained six-tenths of that decline in October. This (6.9) is the station’s highest 6+-share since 7.5 in July 2016. Elevating by one-half share as well – and adding to its February +.7 – is JVC Media’s WSVU “True Oldies Channel” (1.1 – 1.8 – 2.3, #6+), which cracks the top ten (#13 to #10). On top for the third month in a row is Alpha Media hot AC WRMF “97.9 Variety from the 90s and Now” (10.2 – 9.9, -.3, 6+). In advance of January’s +1.6, WRMF was down or flat in three consecutive ratings periods for a collective -3.0 (11.2 – 11.2 – 8.9 – 8.2, 6+). After 12 consecutive months on top, it dropped to the runner-up slot in “Holiday” 2017. A one-tenth September loss by WRMF pulled the plug on four straight increases that netted +1.6 (9.3 – 9.4 – 9.5 – 10.4 – 10.9, 6+). In the two sweeps following January’s +.9 (4.4 – 5.3, 6+), WAY Media contemporary Christian WAYF “Uplifting-Upbeat-Real” is -1.9 (5.3 – 4.0 – 3.4, seventh to eighth).
Jacksonville
Spoken-Word Formats – Owing to four straight negative trends (9.7 – 8.5 – 7.7 – 7.0 – 6.9, 6+), Cox Media Group news/talk WOKV eroded by -2.8. It wiped out nearly half that margin in January and February (6.9 – 8.1 – 8.2, +1.2, 6+), but now regresses by -.9 to 7.3 (second to fourth, 6+). In “Holiday” 2017, “104.5 – Jacksonville’s News, Weather, and Traffic” recorded its softest 6+-stat since 6.6 in “Holiday” 2016; WOKV was +1.3 in September. A combined +.9 in January and February (2.6 – 3.0 – 3.5, 6+), public news/talk WJCT drops one-tenth to 3.4 (6+) but is steady at #12. January’s +.4 halted five straight down or flat sweeps for a collective -.7 (3.3 – 3.2 – 3.0 – 3.0 – 3.0 – 2.6, 6+). Off one-tenth (.4 – .3, 6+), iHeartMedia’s WFXJ “Sports Radio 930” repeats at #21.
Jacksonville Music Formats – Not only does iHeartMedia urban AC WSOL register a +1.2 with its third increase in succession for an overall +1.7 (3.6 – 4.0 – 4.1 – 5.3, 6+), “V-101.5” enters the top ten (#11 to #6). A whopping -5.7 in four straight decreases (13.6 – 12.3 – 11.0 – 10.6 – 8.2 – 7.9, 6+), co-owned WQIK “99.1 – Jacksonville’s Country” breaks out a +1.1 to 9.0 (6+), vaulting from third to first. On top for 12 ratings periods in succession, WQIK segued to #2 in “Holiday” 2017. A combined -1.8 in July and August (12.2 – 11.6 – 10.4, 6+), WQIK followed with an overall +3.2 in September-October-November (10.4 – 11.7 – 13.6, 6+), with October’s 13.6 its best-ever (6+) PPM-performance. Displaced from the top spot is Renda Broadcasting adult contemporary WEJZ “96.1 Jacksonville’s Official Work Station” (8.3 – 8.1, -.2, first to third, 6+). Before sputtering by -4.3 in January, WEJZ was an overall +5.8 in four straight up trends, practically doubling its 6+ AQH share (6.1 – 6.4 – 6.4 – 9.0 – 11.9, September 2017 through “Holiday” 2017, 6+) and noted its highest 6+-stat since 14.7 in “Holiday” 2016. After cratering by -1.7 in “Holiday” 2017 (8.3 – 6.6, 6+), Cox Media Group classic hits-oldies WJGL “96.9 The Eagle” answers with a combined +1.6 in three straight increases (6.6 – 7.1 – 7.7 – 8.2, 6+), jumping from fourth to second. Its urban AC HD2 channel, however, is off six-tenths (2.9 – 2.3, #13 to #14, 6+). A +1.0 in January enabled WKSL to end three straight losses that produced a -1.2 (4.9 – 4.3 – 3.9 – 3.7, 6+); however, “97.9 Kiss-FM” is a combined -1.2 in February and March (4.7 – 4.2 – 3.5, 6+) as the iHeartMedia CHR exits the top ten (#9 to #11). Co-owned urban contemporary WJBT “93.3 The Beat,” which was +.6 in January and February (4.6 – 4.7 – 5.2, 6+), surrenders all of it (4.6, -.6, seventh to ninth, 6+). Prior to January, “The Beat” was without an increase in four straight sweeps for an overall -.7 (5.3 – 5.2 – 4.9 – 4.6 – 4.6, 6+). Up one-half share in February (1.8 – 2.3, 6+), Cox Media Group urban AC WOKV-HD2 sputters by six-tenths as well (1.7, #15 to #16, 6+), as does Renda Broadcasting’s WGNE “Gator Country 99.9” (5.4 – 4.8, fifth to eighth, 6+).
Memphis
Spoken-Word Formats – Following a -.8 in “Holiday” 2017 and a +.9 in January, iHeartMedia news/talk WREC “600 AM – Memphis’ News, Traffic, & Weather” is a combined -.3 in February and March (3.5 – 3.3 – 3.2, #10 to #11, 6+). Its loss of eight-tenths in “Holiday” 2017 brought to a close five consecutive up or flat moves for an overall +.7 (2.7 – 2.7 – 2.9 – 3.1 – 3.4 – 3.4, 6+); January’s 3.5 is the best 6+-share for WREC since 3.6 in February 2017. Locked on 3.1 (6+) in January and February, Entercom sports talk WMFS gains two-tenths to 3.3 (#11 to #10, 6+). Following four straight increases that accounted for a +1.3 through November (2.0 – 2.2 – 2.6 – 2.9 – 3.3, 6+), “ESPN Sports Radio” was a combined -.8 in December and “Holiday” 2017 (3.3 – 3.1 – 2.5, 6+).
Memphis Music Formats – While unchanged in the runner-up slot, iHeartMedia urban contemporary WHRK “K-97.1 – Memphis’ Only Hip-Hop and R&B” improves by one full-share (8.2 – 9.2, 6+). This (9.2) is the strongest 6+-performance for “K-97.1” since November 2015’s 9.4. It is just one-half share behind urban AC cluster-mate KJMS “V-101” (10.1 – 9.7, -.4, 6+), which is #1 for the third month in a row. “V-101” rebounded from January’s -.6 with a +.7 in February. It departed the top spot in “Holiday” 2017 after four consecutive months there. Following three straight improvements that yielded a +2.1 (9.2 – 10.0 – 10.4 – 11.3, 6+), “V-101” was -1.0 in December. Two other stations in that cluster have streaks snapped. Gospel WHAL “95.7 Halleluiah – Memphis’ Inspiration Station,” which was +2.3 in four upticks in a row (5.0 – 5.4 – 6.2 – 6.6 – 7.3, 6+), is off one-tenth to 7.2 (6+) but stays at #5. Meanwhile, co-owned WDIA “1070 The Heart & Soul of Memphis,” +1.8 as the result of five straight increases (3.9 – 4.1 – 4.4 – 4.7 – 5.0 – 5.7, 6+), drops one-tenth as well (5.6, 6+) and carries on at #6. Having posted a .8 (6+) five times in the last six survey periods (.8 – .7 – .8 – .8 – .8 – .8, 6+), Shelby County Schools’ urban AC WQOX picks up two-tenths to 1.0 (6+) and is anchored at #17.
Hartford
Spoken-Word Formats – Owing to three increases in a row (4.4 – 5.1 – 5.5 – 5.9), Entercom news/talk WTIC-AM is a collective +1.5 and remains at #7. Ironically, “News Talk 1080” just concluded a consecutive string of negative moves in which it was a collective -1.4 (5.8 – 5.6 – 5.0 – 4.4, 6+). This is the third straight up or flat sweep for Connoisseur Media news/talk WDRC-AM “AM 1360 The Talk of Connecticut” (.8 – 1.0 – 1.0 – 1.2, flat at #13, 6+). Connecticut Public Broadcasting Network news/talk WNPR “Connecticut’s Public Media Source for News & Ideas” is down four-tenths (5.9 – 5.5, sixth to eighth, 6+). It followed “Holiday” 2017’s -1.3 with a +.9 in January; 5.0 in “Holiday” 2017 was its lowest 6+-share since August 2017’s 4.7. After being a cumulative +1.1 in three straight gains (1.4 – 1.7 – 2.3 – 2.5, 6+), University of Massachusetts-owned WFCR “New England Public Radio,” which plays a combination of NPR news, classical, and jazz, falters by seven-tenths to 1.8 (#11 to #12). Entering the January 2018 sweep, WFCR was within 1.0 – 1.7 range (6+) in each of the previous 21 ratings periods.
Hartford Music Formats – Bouncing back from a -.2 in February, Entercom adult contemporary WRCH “Lite 100.5” trots out a +1.1 (13.2 – 14.3, 6+) and reaches a milestone for being #1 for the 20thconsecutive ratings period. January’s -4.9 halted at six its consecutive string of up or flat trends that yielded a +8.4 (9.9 – 10.2 – 10.2 – 10.3 – 11.0 – 13.0 – 18.3, 6+). This marks the 17th time in the last 19 sweeps – and ninth in succession- that “Lite” is in double-digits (6+). In addition to logging its third straight increase for an overall +1.1 (4.9 – 5.1 – 5.5 – 6.0, seventh to sixth, 6+), iHeartMedia’s WWYZ “Country 92.5” has its best 6+-showing since December 2017’s 6.2. As Red Wolf Broadcasting Spanish tropical WMRQ-HD2 improves for the third time in a row for a +1.1 (1.6 – 1.8 – 2.1 – 2.7, #12 to #11, 6+), co-owned alternative WMRQ-FM “Radio 104.1” regresses by one-half share (3.9 – 3.4, 6+) but remains at #10. Stuck on 7.3 (6+) in January and February, Entercom hot AC WTIC-FM “96.5 TIC – Today’s Best Variety” coughs up six-tenths to 6.7 (6+), segueing from fourth to fifth. Without an increase in each of the last four sweeps (.4 – .4 – .3 – .1 – .1, 6+), Red Wolf Broadcasting classic hits-oldies WNTY “Good Times – Great Oldies – Kool Radio” picks up two-tenths to .3 (#15 to #14, 6+).
Tags: Mike Kinosian, news/talk, Nielsen Audio, PPM survey, ratings information, Sports Talk
Category: Front Page News, Industry News