For Immediate Release:
Dateline: Los Gatos,
CA
Wednesday, December 20, 2017
 Reviews can make or break a book. The more reviews your book receives, the more likely readers will find and purhcase it. Today, Kyle Bell ( @kbeezy902) offers tips on how to find and develop reelationships with reviewers. Target Book ReviewersUnderstand the genre of your book, and execute a quick Google search to see if anything substantial comes up for book reviewers who run blogs in your specific genre. This research always provides a fantastic starting point that can generate prominent leads now or in the future. Continue to find other reviewers by branching off each blog. Read comments on posts and study other forms of engagement to find other potential reviewers.Once you have found a few reputable blogs that have featured reviews of books in your genre, dedicate time to learn as much as you can about the book reviewer and their blog history. The more you know about each reviewer you reach out to, the better. Due diligence is a necessary step before contacting a reviewer.Always reach out to book reviewers in your niche; this raises the conversion rate of gaining a review and increases the likelihood of readers trusting that the reviewer’s opinion is authentic.
Due diligence is a necessary step before contacting a reviewer.Click To Tweet
Build a Relationship with Each ReviewerTake the time to read, appreciate, and enjoy their blog and reviews. Find a post that speaks to you personally, and include it in your pitch. Express how much you enjoyed reading the post and which of their sentiments spoke to you specifically. Search for common interests you may share apart from books. Any personal attachment compels a reviewer to continue their conversation with you. Never begin a pitch in a methodical and mundane manner. Show your human side and express your gratitude for the reviewer’s hard work.Know that most book reviewers receive a plethora of pitches every single day. Make certain that when you contact them what you say stands out.By inserting small, personal comments in the beginning and end of your pitch, you solidify the genuine connection you need to build with the reviewer. Any information that intrigues them to continue reading—even if it has absolutely no correlation to your request for a review—opens doors for a relationship and more reviews in the future.
Never begin a pitch in a methodical and mundane manner. Click To Tweet
Crafting the Pitch to PerfectionOf course, the purpose of your pitch is to secure a review, so make sure this is the meat of your pitch. A few sentences about their favorite sports team or their interest in coin collecting can go a long way in turning a “no” into a “yes.” Your introduction should delve into personal interests or how much you enjoyed one of their blog posts. Gain their attention, and then begin your pitch.Structure your pitch concisely. Provide the synopsis of your book along with specific details, the importance for the reviewer of featuring it on their blog and other social media platforms, and how the review will add value to their life and audience.End the pitch with a smooth personal touch by making a joke about one of their interests or sharing a remark about a personal experience you have had with a shared hobby. The Follow UpIf you have not received a response in a few days, follow up by emailing to ask if they have any interest in your book. We all experience the hectic schedule of life; sometimes we forget to respond to what we have not marked as a priority.If the reviewer has replied, shown interest, and agreed to review your book, it’s time to speak to them further. Discuss a couple of topics that are non-book related. The more you engage with the reviewer about other interests, the closer the bond will become.When you release other books in the future, the reviewer will jump at the opportunity to review your books because of the relationship you have established. This is how you gain a reviewer for life.Book reviews always will play an invaluable form of promotion for your books. They are priceless write-ups—endorsements—that will make or break the success of your releases.Having book reviewers in your back pocket at any given moment gives you an indispensable asset that will help your writing career flourish.About the Author Kyle Bell is an author, publisher, and serial entrepreneur. Scotian Breeze is the movement. Treasure Words Publishing is the company. His poetic flair is an unstinting microcosm of well-crafted words. He focuses on writing numerous novels in various genres by producing an imprint to the world that’s unforgettable and beloved. Photo courtesy of jirsak / 123RF Stock PhotoThe post Four Proven Ways to Help Authors Gain More Book Reviews appeared first on Write Nonfiction NOW!.
Nina Amir, the bestselling author of How to Blog a Book and The Author Training Manual, is a speaker, a blogger, and an author, book, blog-to-book, and high-performance coach. Known as the Inspiration to Creation Coach, she helps creative people combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact the world as writers, bloggers, authorpreneurs, and blogpreneurs. Some of Nina’s clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She is the founder of National Nonfiction Writing Month, National Book Blogging Month, and the Nonfiction Writers’ University. As a hybrid author she has published 19 books and had as many as four books on the Amazon Top 100 list at the same time. Her most recent book is called Creative Visualization for Writers, and tomorrow her 19th book will be released, The Write Nonfiction NOW! Guide to Creativity and Flow. Find all her books at booksbyninaamir.com or find out more about her at ninaamir.com.
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