Sunday, July 24, 2022
Unless you’re a baseball player standing on the mound, or you believe you’re living in the 1950s, I suggest you stop using the word “pitch” in the context of sales. “Elevator pitch” will definitely represent you as a dinosaur. These ancient artifacts simply don’t represent providing value to customers and clients today. They are reminiscent of David Mamet’s “Glengarry Glen Ross.”
Similarly, “cold calling” is not going to float your boat. When is the last time YOU made a major purchase from a complete stranger contacting you by phone or email with no appointment and no referral? I can tell you when it was for me: 1985, when I purchased one of the very first car phones in New England.
So, don’t let anyone “pitch” cold calling to you as a means to improve your business. You may just be listening to someone who most of us thought was extinct.