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Forsaking All Others
From:
Liza Amlani --  Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, ON
Monday, November 21, 2022

 

Retailers use loyalty programs to keep customers coming back to them more often and spend more when they do.

There is one more layer to this.

Loyalty is about forsaking all others. 

With loyalty, customers resist promotional offers from competitors and stay with their brand of choice.

The trick is staying relevant – being in step with the customer and understanding what they want in a loyalty program.

This assumes, of course, retailers are organized in such a way to be able to understand their customers to begin with.

Which isn’t always the case.

Retail Strategy Group works with retailers and brands to help them accelerate their speed to market, preserve gross margins and deliver products that their customers truly want. Their monthly newsletter, The Merchant Life attracts retail founders, VPs, and C-Suite executives as they seek valuable merchandising and product creation insights.

For more information, visit www.retailstrategygroup.com and to sign up for the newsletter, visit www.themerchantlife.com.

News Media Interview Contact
Name: Raj Dhiman
Title: Chief Rainmaker
Group: Retail Strategy Group
Dateline: London, ON Canada
Direct Phone: 416-627-3008
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