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Feedback Excellence: Feature versus Benefit
From:
Marsha Egan, CSP - Workplace Productivity Coach and E-mail Expert Marsha Egan, CSP - Workplace Productivity Coach and E-mail Expert
For Immediate Release:
Dateline: Nantucket, MA
Wednesday, January 3, 2018

 

This month, we have been talking about ramping up your skills at sharing feedback.It brought to mind some of the same challenges people have with creating marketing copy. Many times when we try to sell something, we talk about the feature, and forget about the benefits or outcomes.

For you to give awesome feedback that “sticks,” the receiver of the feedback might be more apt to WANT to change his or her behavior when the benefits of the change are understood.

Too many managers and supervisors basically tell the offender what TO do or what NOT to do. It should not end there. Working with the person for them to understand why a certain behavior change will be beneficial can be the underpinning of a behavior change that is willingly accepted!

So instead of outlining just WHAT must change, have a cooperative discussion so that both of you understand and are committed to WHY a behavior change will be better for the person and your business.

What d’ya think???

And if you would like to participate in our survey about your biggest challenges with sharing feedback, please click here. We’d LOVE your input!

And at the end of this month, we will release a “Feedback that Works” package of helpful resources, so if you’d like to be on the mailing list, please click here.

About Marsha Egan, CPCU, CSP, PCC, ICF-Certified CoachMarsha Egan, is CEO of the Egan Group, Inc., Nantucket MA and an internationally recognized professional speaker. She is a leading authority on email productivity. Her acclaimed ?12 Step Program for E-Mail E-ddiction? received international attention, being featured on ABC Nightly News, Fox News, and newspapers across the globe. In early 2009, the program was adapted into a book, Inbox Detox and the Habit of E-mail Excellence (Acanthus 2009 - http://InboxDetox.com/book) Marsha works with forward-thinking organizations that want to create a profit-rich and productive email culture. Marsha was named one of Pennsylvania?s Top 50 Women in Business in 2006.
News Media Interview Contact
Name: Marsha Egan, CPCU, PCC
Title: CEO
Group: InboxDetox.com, a division of The Egan Group, Inc.
Dateline: Nantucket, MA United States
Cell Phone: 610-780-1640
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