Tuesday, October 4, 2022
Douglas Farrar, who was VP-communications and strategy at the Carnegie Center for International Peace, has joined the Federal Trade Commission as PA director.
His job to make sure the FTC “communicating clearly with the public about the critical work of the agency,” according to chair Lina Khan
Farrar, who hosted Carnegie’s “The World Unpacked” podcast also was assistant director of communicatiojs at the Aspen Institute.
He has Capitol Hill experience gained from working in the offices of New York Democratic Congresswomen Carolyn Maloney (NY) and Lucille Roybal-Allard (CA).
The FTC was working to revamp its regulations concerning celebrity endorsements but that effort was put on hold with the outbreak of the COVID-19 pandemic.
Those guidelines covering “influencers” date from 2009.
The Securities and Exchange Commission move to fine Kim Kardashian for promoting a crypto asset security on her Instagram account without disclosing that she received a $250K payment for the plug could spur the FTC to revive its push to tighten rules regarding influencers.