From: Mitchell P. Davis — Editor & Publisher of ExpertClick.com
Washington, DC | Saturday, August 23, 2025
News Release
Are Your Press Releases Getting Noticed? ExpertClick Launches NewsMakerTools Marketing Services
Optimizing press releases matters more than ever. ExpertClick's NewsMakerTools gives PR pros the edge to make headlines.
Washington, D.C. — August 23, 2025
Discover NewsMakerTools + Free Press Release September Introductory Offer: PR professionals can "stick a toe in the water" with a complimentary press release — written and distributed by our in-house team, free of charge. What NewsMakerTools Delivers
Members enjoy special savings on a full suite of services — plus a free press release with membership:
- Manual Release Distribution — We'll post your content (from copy you send or an e-mail newsletter we subscribe to): $75 each, six-release minimum. (Content provided by client; no writing included.)
- Banner Ad Development & Placement at ExpertClick — $379 annually. Includes a fully designed leaderboard and placement on the topic of your choice. See sample.
- Twitter Integration — Connect your News Release Wire account to your Twitter feed: $188.
- E-mail Opt-In HTML for your ExpertClick profile — $975 setup.
- Account setup for e-mail marketing
- Opt-in lift HTML on your Press Room page
- Three-wave automated response e-mail sequence
- Google AdWords Program to drive traffic to your ExpertClick URL
- $775 setup
- 35% monthly service fee
- $175 minimum monthly ad spend
Prefer a comprehensive solution? We offer a $5,000 annual retainer for complete services. À la carte costs are subject to change.
Why It Matters
"Getting coverage today requires more than sending a release — it takes smart targeting, digital integration, and creative execution. NewsMakerTools gives professionals the right mix to amplify their reach"
— [Insert Spokesperson Name], [Title], ExpertClick