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Elenco Announces New CEO and National Sales ManagerAnthony Trani to lead maker of iconic SNAP CIRCUITS® brand [ad]
From:
Richard Gottlieb -- Toy Industry Expert Richard Gottlieb -- Toy Industry Expert
For Immediate Release:
Dateline: New York, NY
Monday, May 9, 2022

 

Wheeling, IL, May 9, 2022 – Elenco, the creator of the award-winning SNAP CIRCUITS® line of educational circuit-building toys is pleased to announce that Anthony Trani has joined the Elenco team as Chief Executive Officer. An experienced business leader with over 15 years of experience in global consumer products, Anthony comes to Elenco from Bazooka Candy Brands, where he led Global Marketing and Innovation, U.S. e-commerce, and Latin America.
Anthony’s appointment supports the Company’s strategic direction as it looks to strengthen and expand its business within the education and toy markets around the world.

“I am excited to join the Elenco team and privileged to work for such a well-respected company in both the toy and education industries,” says Trani. “I look forward to working with this team to take Elenco’s world-renowned SNAP CIRCUITS® brand and portfolio of educational toys to new heights across the globe. Jim Cecchin, Elenco’s President, commented, “We are thrilled to have Anthony on board. I am confident that his experience and knowledge will help drive Elenco’s growth and mission as a leader in STEM toys and products.”

As part of its expansion, Elenco also welcomes Nancy Burdge who joined the Sales Team as National Account Manager. Nancy has an extensive consumer packaged goods background, including toys such as Elf on the Shelf. Founded in the basement of electrical engineer Gil Cecchin’s home in Niles, Illinois, Elenco celebrates its 50 th anniversary in 2022. The company began producing educational kits for academic institutions, eventually moving into the toy space with the introduction of its powerful SNAP CIRCUITS® brand in 2002. For 20 years, SNAP CIRCUITS® has been recognized throughout the industry for its innovative way of bringing the benefits of STEM play to life for a wider audience of young learners. Follow the anniversary celebration all year long at http://www.elenco.com/celebrate.

ABOUT ELENCO
For 50 years, Elenco has provided educational/STEM products that follow its Learn By Doing® philosophy. Elenco’s award-winning SNAP CIRCUITS® products teach kids to have fun learning electricity, engineering, and more. The SNAP CIRCUITS® brand has been endorsed by K-12 educators globally and used in schools, libraries, museums, after-school and homeschool programs, STEM and Maker programs, and at home. Many of today’s rising leaders in science and technology learned the basics of engineering as children by creating and inventing with SNAP CIRCUITS®.
Visit www.elenco.com to learn more.

Richard Gottlieb

Global Toy Experts / Global Toy News

646 675 3019

richard@globaltoyexperts.com

 

News Media Interview Contact
Name: Richard Gottlieb
Title: CEO
Group: Richard Gottlieb and Associates, LLC
Dateline: New York, NY United States
Cell Phone: 646-675-3019
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