Thursday, April 26, 2012
Toronto, April 25th, 2012 - Time spent on social media adds up. A mere 10 minutes per site per day can easily equate to more than most annual vacation alotments. So is it not wise to be strategic in your activity? Taking a closer look at one of these social media sites offers some insight.
"Making a few adjustments to your LinkedIn activity can greatly improve readability, findability, and inevitably – engagement," says Randall Craig, Web and Social Media Strategist. "Most people could do better with their return on their time investment on LinkedIn." Craig offers eight strategies to improve your LinkedIn ROI:
1. Have a plan: What specifically are you hoping to achieve with the tool? Professional support/professional development? To close more business? A new job? Or something else?
2. Complete your profile: This means being thoughtful in your use of keywords, not just filling in blanks. Writing with the reader in mind is also a good idea.
3. Change your status strategically: You are judged by the quality and frequency of your status updates. Irrelevant updates or too frequent posts harm your personal brand.
4. Create multi-lingual profiles: If you are fluent in another language, create a mirror profile in that language. If someone searches for keywords in this other language you will show up.
5. Add your blog to your profile: Not only does this improve your search results, but it also lets people know how you think. "If you don't have a blog," says Craig. "I offer a free email course to get you started called 'Six Steps to Strategic Blogging'" This can be found at
http://www.randallcraig.com/six-steps-to-strategic-blogging 6. Increase activity in groups: Choosing the right groups, and participating in them, is really today's version of networking. The 'transactions' of asking and answering questions translates directly into reputation and relationships.
7. Connect to the real-world: Use LinkedIn proactively before real-life meetings. Check out your connection online before speaking to them directly, and reach out to people who know both you and them.
8. Measure and manage: Set your calendar for three months time from now. If you haven't made progress towards your goals, then re-examine what you're doing with your social media time.
Most people already have done 3-4 of these items. But what about the rest? Adds Craig, "You can improve your LinkedIn investment by changing how you spend those 5-10 'social' minutes each day."
Since 1994, Randall Craig has advised on web and social media strategy. He is the author of six books including the Online PR and Social Media series. More information about Randall Craig can be found at www.RandallCraig.com.
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For more information contact:
Randall Craig
416.256.7773 x101 /
Randall@ptadvisors.com Carolyn Bergshoeff
416.256.7773 x 103/
Carolyn@ptadvisors.com