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Eight Mistakes To Avoid When Starting A Business
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Monday, August 1, 2022


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Eight Mistakes To Avoid When Starting A Business

NOTE: Sadie Brooks provides our insightful blog, ‘Eight Mistakes to Avoid When Starting A Business.’

Sadie Brooks

Sadie Brooks is a journalist graduate, travel enthusiast, and someone with endless curiosity. She lives in San Francisco and enjoys reading, cooking, and comedy songs. You may follow her on Twitter: @SadieBr97057042.

“Run from what’s comfortable. Be notorious”


Mistakes to Avoid Upon Starting A Business

Starting a business may seem like a dream come true, but even though it is, there is a lot to take care of before you open. According to the U.S. Bureau of Labor Statistics, 20% of new businesses fail in the first two years of operation. Why? Well, probably because of the rookie mistakes at the beginning of building and opening their business. If you are one of those entrepreneurs that want to start a company that will see success, there are things you have to know before you engage in this task. So, here are several mistakes to avoid and things to pay special attention to when starting your business.

Don’t Ignore the Business Plan

Many entrepreneurs fail to prepare their business plans properly. The oversight results in poor organization, planning, and structure of a business. Worse, the oversight can later lead to failure. A business plan is an essential document that doesn’t even have to be exceptionally long or detailed. Instead, it will lead you through the process of building your business towards success and serve as your guide. It would be best if you still took some time to chart it out, and it will help you keep your efforts consistent and lead you towards important milestones and later to success. Plus, you can easily use this plan to figure out your budget, employee structure, goals, and vision, and it will help you measure your progress. 

Financial Preparation Is First

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Make Sure Your Financial Preparation and Resources are Adequate

Inadequate financial preparation is a widespread mistake among entrepreneurs. They often neglect financial planning and miscalculate how much capital they need to run their business. It can result in an inability to achieve your goals or a cash squeeze when the business starts growing. It is necessary to ensure that you properly plan your finances and find adequate resources. 

Accordingly, you will avoid financial mistakes to have enough funds for your business. Another essential element is to check your credit score (if you need to get a business loan). Without reviewing the score, you may get less money than you expected, which is why financial preparation is a must. You can also consider the inquiry removal services and clean up your credit report for betting funding from the bank or other investors. Plus, you should find several different resources for financing. Determine which option best suits you and your business’s needs. 

Don’t Forget to Monitor and Adjust

Monitoring is where your business plan can help you. Use it to monitor your progress and see if you complete the milestones as planned. Should you see that the program is not working so far, it is necessary to adjust it and see how you can improve your progress. The business plan should be a living document, and you should continuously monitor your progress. Likewise, it is essential to update the program and your projections constantly. 

Monitor and Adjust

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Never Buy Assets with Your Cash Flow

Another frequent mistake entrepreneurs make is buying assets with their cash flow. Doing so can create a shortage of cash. Eliminate the idea of using your cash flow for paying for long-term assets. Instead, figure out how you will pay for all the significant purchases. Expenditures may include IT outlays, equipment, machinery, and so on. 

You may consider a business loan for these purchases and make sure to get one that has a term matching the asset’s lifespan. This way, you can fund your equipment and leave your cash flow undisturbed. 

Don’t Ignore Technology

Technology has become a major part of any business. It’s best not to ignore it or its advances since you may otherwise increase your expenses. If you invest in the right equipment and technology for your business, you will manage to cut costs and increase profits. Technology can help us grow and increase efficiency and productivity. It is why one should never ignore it. Even outdated technology can lessen your business growth, so be careful and keep everything up to date. 

Technology Aids Growth

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Don’t Set the Wrong Prices

It’s best to do your best to avoid making the mistake of setting the wrong prices. Avoid fixing them according to what the competition is doing. Instead, thorough market research can help you research production costs. Every product or service should get proper and rigorous cost research to determine how much to charge. Continually monitor actual costs since these may necessitate price adjustments occasionally. 

Don’t Underestimate the Market Research and Target Audience

A common mistake of startups is underestimating the need to understand the market and customers. The stress when starting a business often overtakes common sense. Without these two factors, you won’t be reaching the right audience. Not communicating correctly to your targeted audience will lead to fewer sales and consequently less profit. 

Market research is a necessity, as is finding the right target audience. Realizing your preferred audience is the first step. Next, listen to their feedback for complete understanding. Finally, research the ways to incorporate better ideas into your business. Simply building a great product often doesn’t lead to a successful business. But building need and value into your offerings are far more likely to succeed. That’s why you need to understand the market and the people you plan on selling to and build good reasons to do business with you.

Don’t Neglect Online Marketing

Like technology, you can’t ignore marketing when starting a business. More specifically, online marketing works the best today. More and more people are joining the online world. It is where most of their research and buying is happening. Establishing a robust online presence and working on your website and social media is essential. All these will help you increase visibility for the better, reach potential customers faster, and provide safety and loyalty to the existing ones. You will do well to figure out a portion of a budget devoted to your online marketing, no matter which strategy you choose. 

Starting a business from scratch is a task that asks for a lot of effort, planning, and dedication. That’s why it will work in your favor to familiarize yourself with the little details and common mistakes people make. Learning from other people’s mistakes is always better than from your own. Do the research upfront before you open your business. The initial learning will enable you to build a more substantial business and reach success more quickly when you commit to continual learning. 

In Conclusion: When Starting A Business

The suggestions above will enable one to bypass common errors that typically hold entrepreneurs back upon starting a business. Adhering to the research and constant monitoring will more likely lead to success and doing so more quickly.

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

 HIRED! Helped many to secure the job they desired. 

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Sales Tips: Eight Mistakes To Avoid When Starting A Business

  1. When starting a business, do not underestimate your talent but be willing to embrace learning.
  2. Everyone will state, ”you should,” but only you know what aligns with your authentic brand.
  3. Commit to trial and error with new ideas, refining the approach, and monitoring the results.
  4. Network with similar-minded peers who strive to help one another grow.
  5. Collaborate with those who share similar values and whose work complements yours.
  6. Never compromise your authenticity because a successful other suggests you do something unusual.
  7. People buy you first as they seek trust and integrity in you before making a purchase.
  8. Never bad-mouth your competition but explain how you and your service differ, and build the value for what you have to offer.
  9. Create a loyal clientele willing to spread good word of mouth about you and your offerings.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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