Wednesday, December 8, 2021
Edelman has signed a six-month contract worth $1.3M to launch, build and maintain the Tonomus brand, which is the digital & technology trademark of Saudi Arabia’s $500B NEOM city of the future project.
The No. 1 independent firm is to promote Tonomus, which was introduced at the Future Investment Initiative in Riyadh on Oct. 26-28, in the US, UK, China, Singapore and India under its agreement that runs through March 31.
It is charged with developing “media focused messaging for Tonomus, its executives and its suite of solutions being launched” and “creating and implementing a full media engagement activation that includes strategy across media and across audience targets (including investors, business partners, government, customers by verticals, public).”
Edelman also will consult with the client on positioning Tonomus vis-a-vis competitors and handle events.
The contract carries an option to extend for another six-month period.
NEOM is the linchpin of Saudi Crown Prince Mohammed bin Salman’s effort to diversify the economy of the country.