For Immediate Release
Driving Profits Through Employee Engagement: The Sign of the Successful Leader "Does this sound familiar: your team is energetic and dedicated, but work comes to a halt if you're stuck in a meeting or away on vacation? Are your managers constantly feeling frustrated and unable to take a break?" asks Stephen Balzac, president of
7 Steps Ahead and author of
The 36-Hour Course in Organizational Development, published by McGraw-Hill "If you want to change things, the secret is knowing how to transform enthusiasm into engagement."
"Enthusiasm and engagement are not the same. The key to turning enthusiasm into engagement and then utilizing employee engagement to drive profits is to use emotion-based leadership. Success goes to those leaders who can inspire their companies and convince their followers that they can overcome any challenge. Emotion-based leadership is knowing which emotions to build and which emotions to avoid," says Balzac.
Most leaders rely too heavily on logic or focus on fear to drive employees forward, the very opposite of emotion-based leadership. If you're in the back pushing, you're not leading! If nothing happens when you're not in the office, you're pushing, not leading. Success goes to the leaders who lead, not the ones who push.
"The problem is that leaders have never had the opportunity to learn the skills they need," says Balzac. "Leaders who yell or threaten or even who just promise rewards are not leading. They're buying mercenaries. Mercenaries may be quite useful in some situations, but they don't have your interests at heart. Their enthusiasm is for the paycheck, not the goals of the company. Knowing which emotions to appeal to and how to appeal to those emotions is the secret to transforming mercenaries into loyal employees who will willingly make that extra effort for the company."
To increase employee engagement in your organization,
contact Steve Balzac today.
About Steve Balzac Stephen R. Balzac, "
The Business Sensei," is an author, consultant, and professional speaker. He is the president of
7 Steps Ahead, LLC, a consulting firm specializing in helping businesses increase revenue and build their client base.
Steve's background in engineering, management, psychology, martial arts, and competitive sports makes him a popular speaker on topics ranging from leadership, motivation, team building, interviewing skills, and sport performance to computer game design. He was a guest lecturer at MIT and WPI. His
articles have appeared in a number of journals, including
The Journal of Interactive Drama, The IBM Systems Journal, Mass High Tech, Enterprise Management Quarterly, The CEO Refresher, The Journal of Corporate Recruiting Leadership, Analog SF/F and the Worcester Business Journal. A recognized thought leader, Steve regularly conducts webinars through
ExecSense on topics including, "
How to Become an Expert Negotiator as a CEO," "
The Best Ways to Position Yourself for Your Company's Management Team," "What You Would Learn From Reading the Top Ten Business Books of All Time and How To Apply the Concepts Today." Steve is a contributing author to
Ethics and Game Design: Teaching Values Through Play and the author of the
36-Hour Course in Organizational Development published by McGraw-Hill. He is a frequent guest on
radio shows including Motivational Minds and Leadership Radio, and is frequently
quoted in a variety of publications including
IndustryWeek Magazine, The Philadelphia Inquirer and the
Boston Business Journal.
He also holds an appointment as an adjunct professor of Industrial/Organizational Psychology.
For further information or to arrange an interview, contact: