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Do You Realize the Marketing Errors That Can Sink Your Business?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Friday, February 3, 2023


Photo by Geralt via Pixabay

Attract the Right Job Or Clientele:

Do You Realize the Marketing Errors That Can Sink Your Business?

As a business owner, you want to attract as many people as possible to your company. It means you need to take marketing your business very seriously. It also means you must use caution upfront to avoid making rookie marketing mistakes that can destroy your business.

Our collaborative blog is created for you to realize the marketing errors that can sink your business. Since that is the case, let’s look at some of the most common marketing mistakes that can make your business seem invisible so that you can avoid them.


Marketing Errors That Can Sink Your Business

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Your target audience should be the primary focus of all your marketing efforts. Ignoring your audience will likely lead to a disastrous outcome. Luckily, you can avoid this rookie mistake by conducting market research to understand your target audience and tailor your marketing efforts accordingly. With a clear understanding of who they are, what they want, and what motivates them, your marketing efforts will stay strong.

Failing to Measure Your Results

Measuring the results of your marketing efforts is critical to understanding what’s working and what’s not. Use marketing tools and analytics to track your results and make data-driven decisions. With data and analytics, it’s possible to know the impact of your marketing campaigns, and you’re likely to save valuable time and resources.

Pexels – CCO Licence

Not Having A Clear Brand Message

A clear brand message is crucial in establishing your business as a trusted authority in your industry. If your message is inconsistent or unclear, it will confuse your audience, making your marketing efforts less effective. However, with a clear and consistent message, your audience will be more accepting and want to connect with you. Your marketing efforts will stand the test of clarity. 

It is best to develop a clear brand message that defines your unique value proposition. Once you have it, stick to it for consistency. A niche-specific marketing agency, like this legal advertising agency, can help you develop your brand and maintain consistency throughout many campaigns while knowing exactly how best to target your audience.

Ignoring Social Media

Social media is a powerful marketing tool to which we should pay attention. With billions of users, social media platforms like LinkedIn, Twitter, and Instagram provide a vast audience for your business. You miss out on a valuable opportunity if you are not using social media to reach your target audience.

Not Leveraging Video Marketing

Video marketing is a powerful tool that can help you reach your target audience more directly and personally. Whether it’s through YouTube, Facebook, or Instagram, video marketing is a cost-effective way to get your audience and build brand awareness and one that is becoming increasingly necessary too.

Not Being Consistent

Consistency is vital when it comes to marketing. Whether it’s your brand message, your marketing campaigns, or your customer service, consistency is crucial in building trust and establishing your business as a trusted authority in your industry, which is why you need to ensure that you keep the same tone of voice when writing anything your customers will see, and why you need to use the same graphic design style throughout your business,

In Conclusion: Marketing Errors That Can Sink Your Business

It’s common for small business owners to make mistakes when publicizing their companies, but you don’t have to be one of them. Steer clear of the above errors, and you will be able to market your business for it to be visible and desirable to your customer base. Best of all, you will enable a long-term and enjoyable endeavor!

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen: A Classic! https://amzn.to/39QiVZwHIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. https://amzn.to/33LP2pv and helped many to secure the job they desiredVisit Elinor Stutz's Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

HIRED! Helped many to secure the job they desired.

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Sale Tips: Marketing Errors That Can Sink Your Business

  1. Upon beginning a business, speak with marketing professionals upfront to avoid the marketing errors that can sink your business.
  2. Initially, focus on the central theme of your business to begin creating your standout brand for others to recognize.
  3. Create a tagline that signifies what you and your business represent.
  4. Write an intriguing bio in long and short form to share appropriately online and in person.
  5. Review your biography to realize the high points bringing success your way to apply to your company.
  6. Consider sharing content online, revealing the best of what you learn as time moves forward.
  7. Embrace the concept that you aren’t in business solely for the money but to serve your clientele.
  8. Excellence in service and sharing your best further builds brand recognition.
  9. A concentrated effort to build your brand will enhance your business growth.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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