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Do You Realize the Benefits of Tailoring Your Marketing For Ease Of Access?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Sunday, March 12, 2023


Photo by Geralt via Pixabay

Attract the Right Job Or Clientele:

Do You Realize the Benefits of Tailoring Your Marketing For Easy Accessibility

It’s effortless to get “lost in the sauce” when marketing. An enthusiastic copywriter, a hip graphic designer, and a business owner hoping to jump into the scene with the most influence possible can all be skilled in their own right but may vastly overcomplicate the marketing needs of a small business trying to compete.

Sometimes, simplicity is key, as is accessibility. For example, think of a landing page on the website of a local locksmithing company. Those reading this page will likely have a lock issue they must deal with or an emergency where they need access to a property or vehicle they need now. Do they need to read the most intelligent and self-aware prose possible, or do they need to understand how your service runs, how much it costs, and how to contact you?

While accessibility for its own sake is not always a top priority, it’s undoubtedly an essential provision worth reflecting on occasionally. Our collaborative blog offers the benefits of tailoring your marketing and business growth.


Tailoring Your Marketing For Easy Accessibility

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Emergency Provisions

Emergencies happen, and they could be more convenient to resolve. People must understand how that works. For this reason, it’s good to consider how you might serve people in this situation and how to cultivate your outreach. For example, by using SEO for dentists, you can ensure your “emergency dental appointments” page hits the right audience in suitable locations and is formatted clearly. And with brevity, answer as many questions as possible, and encourage people to book a quick appointment.

Your Service May Be Complex

Imagine owning a charcuterie in the middle of a city. You are familiar with your business, so it can often feel as though what you offer is easily understood. You sell meats, cheeses, and beers. But only some have experience with cheese, wine pairings, or how to best lay prosciutto over their bread or which oils for dipping. Customers might need to know if they are to order from the bar thanks to your informal approach or if wait staff will serve them.

You can make the scenario clear in your marketing brief, in suggested meals on your website, through the copy of your menu, or even in promoting events. Clarity serves the business well, and providing as much digestible and streamlined information as possible is best.

You Cannot Always Predict Your Market

Market researchers put great effort into focusing on their target audience. They go so far as to compromise a general fictionalized idea of who their main demographic or ‘average buyer’ might be. It’s not uncommon that makeup brands might cater to women, for instance, even though men of all sexuality types wear makeup regularly. However, as some products intend to curate a feminine look, they may utilize female models in their marketing material and fewer men.

It is best not to assume your demographic, as you may be amazed. For instance, more and more women are now into powerlifting, which initially was once an insular, male activity. Weightlifting and supplements designed to appeal to this new demographic are taking hold. The inclusion of women into the weightlifting space and marketing to their interests can enable a more robust business.

In Conclusion: Tailoring Your Marketing For Ease Of Access

Toss assumptions aside to create an expert marketing program and a desirable brand. By doing so, you will enable business growth for the long term with devoted clientele helping to spread the good word of mouth on your behalf.

For More Insights:   Visit Elinor’s Amazon Author Page

‘Communicate to Attract Interest

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen: A Classic! https://amzn.to/39QiVZwHIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. https://amzn.to/33LP2pv and helped many to secure the job they desiredVisit Elinor Stutz's Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

HIRED! Helped many to secure the job they desired.

Related Blog Stories:

Experiment to Find the Better Strategies for You
Realize Your Audience to Captivate Interests

Sales Tips: Tailoring Your Marketing For Ease Of Access

  1. Tailoring your marketing for ease of access will enormously help to build a business.
  2. Never make assumptions about how people think; instead, ask.
  3. Upon learning the interests and desires of your audience, you can refine your marketing accordingly.
  4. Communicate with your clientele on a professionally friendly basis and inquire how you may further improve.
  5. Test one new idea at a time to see which marketing strategy works best.
  6. Reward the clients who provide better suggestions for business growth.
  7. Thank people for doing business with you; appreciation goes a long way.
  8. Always research the news and the latest marketing strategies.
  9. Adapt the latest marketing approaches that are appropriate for your industry.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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