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Do You Realize The Foundation Your Small Business will Need to Be Successful?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Monday, November 28, 2022


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Attract the Right Job Or Clientele:

Do You Realize The Foundation Your Small Business Will Need to Be Successful?

Every brand needs a solid foundation for success. Most people new to business want to know about the components that make up the foundation for a small business. From your employees to your idea, there are some things you cannot skip over if you hope to take your business venture as far as you desire.

Our collaborative Blog offers insights into the question, ‘Do you realize the foundation your small business will need to be successful?


The Foundation Your Small Business Will Need to Be Successful

Ideal Customer

Identifying your ideal customer is the foundation of any small business. It’s not as difficult as you might think. The best part is you can learn much about your customer by conducting primary market research. In particular, you will soon know what makes them tick, what they don’t like, and why they may choose you over your competitors. Accordingly, the insights may lead you to create a marketing campaign to attract more ideal customers.

The best way to identify your ideal customer is to ask questions. Asking will help narrow down the list of potential customers. An essential element to remember is that you aren’t alone in this endeavor. You can also ask other business owners who may have a hunch or two about your ideal customer. 

Whether you create a persona of your dream customer or are on the hunt for research, your target customer base will be one of the focal points when working towards establishing a solid foundation.

Unique Brand Identity

Creating a unique brand identity for your small business can effectively increase customer loyalty and gain success. But first, you need to define your brand’s core purpose and target audience. Brand identity includes all aspects of your business, from the logo to your website to your advertisements. The visual representation of your business enables customers to form an emotional connection with it. It also creates familiarity with your consumers and helps them to compare your products and services. It is what will help ensure your brand is recognizable.

Company’s Finances

Having an understanding of financial analysis for small businesses can help you determine the health of your company and help you make better business decisions. It also allows you to avoid risk and plan for the future. 

Even if math is not a strength, it is vital to understand finance. Financial analysis for small businesses involves analyzing the income statement, balance sheet, and cash flow statement. It also includes using ratios to compare your company’s performance to similar businesses. You could hire an accountant to assist with this too.


Planning can help you take a big-picture view of the future and keep you on course to success. Planning is essential if you are considering starting a small business. A good plan will help you assess the risks and opportunities associated with doing business. In addition, planning can help you mitigate risks associated with your company and improve profitability.

Whether or not you decide to do any of the above, planning will help you ensure your business’s long-term success. Examples include getting help from business advisors or leveraging your assets to increase your business’s overall value. For example, consider outsourcing some of your business operations to a third party. Planning also helps you keep a healthy budget and keep your staff on the straight and narrow. Your plan is a part of the foundation for your business; accordingly, it becomes necessary to pay strict attention to it for your desired outcome.

In Conclusion: The Foundation Your Small Business Will Need to Be Successful

Without a proper plan, chaos may soon take over to be all-consuming. However, by constructing a proper plan and giving it due consideration daily, you will have the foundation your business will need to be successful.

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen: A Classic! https://amzn.to/39QiVZw  HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. https://amzn.to/33LP2pv and helped many to secure the job they desired  Visit Elinor Stutz's Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

HIRED! Helped many to secure the job they desired. 

Related Blog Stories:

Persevere to Succeed
Secure All Areas of Business
Focus On the End Goal

Sales Tips:  The Foundation Your Small Business Will Need to Be Successful

  1. The goals you set for your long-term vision contribute heavily to the foundation your small business will need to succeed.
  2. Plans are fruitless if you do not commit to attending to them daily.
  3. Nothing remains as is forever, so monitoring what works well and what needs revision regularly is essential.
  4. Read the news for the latest business updates to ensure you are on the better track.
  5. Pay attention to suggestions on social media postings that intrigue you and test them.
  6. Embrace the fact that trial and error, and revision, are a part of growing a successful business.
  7. Research the news in your industry to gain further ideas for your niche.
  8. Speak with prospects and clientele about their preferences to potentially accommodate them.
  9. Over time, continue to add products and services to your offerings for more significant growth.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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