Monday, July 12, 2021
Photo by Mateus Campos Felipe via Unsplash
Note: Today’s guest blog, Do You Need to Refine Your Branding Program? is provided by the FatJoe team.
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Attract The Right Job Or Clientele:
Review Your Branding Program
Your company is in the black, and that is something of which to be proud. You are busy looking at different avenues to bring in more profit, close to increasing your current product or service prices. Have you ever asked how aware are potential customers of your brand? If you ask the person in the grocery store if they ever heard of your company, will they answer yes? Billboards can be too expensive, and advertising space in the newspaper does touch a few people. Still, more inexpensive ways are available to get the job done, if not better.
Social Media
If your company is not already on social media, get on there fast! Your target market from five years ago might not have been so influenced and active on social media. But, just as evolution shows us, your current target market does not have the exact attributes. Studies showed that the average person spends more or less two hours a day on social media sites. The more apps your company can be on, the better. Blast out your promotions, reviews, and how-to videos on the sites.
Social Media InfluencerImage by Gerd Altmann from Pixabay
Branding at its best.
Collaboration
You can partner with another company that already has strong brand awareness. Many companies use this tactic on social media platforms like Facebook, where they partner with other brands and sponsor prices on competitions. If the customers find the company you collaborated with trustworthy, they will start associating your company with them in the same light. So you are already on your way to building trust with potential customers. All of the above enhances your branding program.
Social Media Influencers
Social media influencers are social media users who have created credibility in a specific industry. They already have thousands of followers who trust their judgment. Do your research and find the perfect social media influencer with whom to partner. Then, send your products to them to try and review. Make sure that they link your company’s social media pages in their posts or tweets.
Image by Gerd Altmann from Pixabay
Sponsor Event
Get in touch with the community! There are hundreds of events happening every year. Do your research and see which events will associate best with your company. A no-brainer is school events as your future clients (although still young) and potential clients walk around. Even if you cannot sponsor the whole event, any promotional items given out on the day will boost your brand. Promotional items do not have to be expensive. But do try and be unique, like giving out custom logo tumblers to help enhance your branding program.
SEO
SEO (search engine optimization) focuses on how high your company’s website ranks when searched in the engine. There are multiple ways of increasing your rating if your rating is currently low. One way is to use the right keywords in your campaigns. It is human nature that we usually pick the first option, and this is no different for customers when they do searches on Google.
Brand awareness is a phenomenal marketing strategy that will ensure that everyone knows who you are. It will make launching new products or services a breeze. It created an association, trust, and credibility. By incorporating the suggestions above, more people will take note of your branding program. In turn, sales and your bottom line will improve.
- Create the Smooth Sale (returning and referring)
- Inspired Quotes for Business and Life
- The Smooth Sale Get HIRED! Course and Workbook
- The Smooth Sale Course for Entrepreneurs and Salespeople
Your Branding Program ~ Related Blog Stories:
- See Improved Results When You Refine Focus
- Are You Ready To Increase Influence?
- 5 Tips For Making More Sales via Social Media
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
LinktoEXPERT “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.”
Kred Connect with top rated influencers to learn from and grow your networks.
Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.
Inclusion Allies Coalition “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.
Advisorpedia Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.
BizCatalyst360 Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth
Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.
WebTalk is the one-stop platform Build your marketplace and grow social connections.
Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.
SalesPop! Purveyors of Prosperity; how to compete against yourself to excel in your career.
For Book Lovers Only For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.
CatCat Build your future one skill at a time.
GetCiara Make remote your unfair advantage.~
Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”
Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,. CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”. Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.” Stutz consults and speaks worldwide.
Connect with Stutz:
Twitter: @smoothsale
LinkedIn: Elinor Stutz
Youtube: Elinor Stutz
Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale
https://smoothsale.net
https://ElinorStutz.kred