For Immediate Release:
Dateline: Washington,
DC
Friday, August 5, 2022
Quintly, a social media analytics company, recently released a report analyzing 20 top profiles on the performance and impact of Reels. Instagram’s Reels was introduced around this time two years ago. They are short videos in a vertical format (90 seconds maximum) that creators can record, edit and add effects to their videos in the Instagram app. Reels have become a popular social media app for audiences following trends, participating in niche communities and discovering new ideas According to a 2022 announcement from Meta, Reels now account for 20% of all activity on Instagram. The 20 profiles they analyzed are: - @natgeo – 232M
- @nike – 228M
- @realmadrid – 121M
- @fcbarcelona – 109M
- @victoriassecret – 73M
- @nba – 68.9M
- @marvel – 65.3M
- @zara – 51.8M
- @chanelofficial – 51.3M
- @hudabeauty – 50.6M
- @gucci – 48.7M
- @louisvuitton – 48.5M
- @dior – 41.2M
- @mercedesbenz – 35.6M
- @bmw – 33.5M
- @lamborghini – 32M
- @netflix – 30.6M
- @prada – 29.9M
- @kyliecosmetics – 25.9M
- @maccosmetics – 24.5M
The key takeaways are: Brands post more Instagram Reels on average than other Post TypesThe highest number of Reels are shared on FridaysReels get more likes on averageInteraction Rate is decreasing across all Post TypesReels get the most interactions at 2:00 pm CESTBeauty and fashion brands still prioritize Images – but Reels are catching upCars brands are slower to adopt ReelsInstagram Reels are on the rise
For the full report visit: https://www.quintly.com/instagram-reels-report Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.
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