Saturday, March 17, 2018
Diversifying your marketing strategies works to your benefit for business growth. One avenue to consider is display signage to communicate your brand, your message, and enthusiasm for your business.
Note: Today’s guest blog is by Feather Flag Nation.
Outdoor billboards and banners attracted my attention in my youth. As a passenger in the car, I would read all of the signage as we moved passed. I was also drawn to the creative advertising jingles of long ago. Taking note of marketing and advertising moved me toward a sales career.
Upon entering entrepreneurship, the need to pay attention to marketing and advertising once again became evident. It is the online organic reach plus a comprehensive approach to business development that will increase sales.
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Marketing options are forever expanding to help advertise your business and target potential customers. Consider these three sign options for creating an effective and robust marketing strategy.
Three Options to Consider for Display Banners
1. Public Transport Labels
Buses, taxis, or trolleys are all good options for places to tag with your business’ personal advertisements. Have your spokesperson, product, or message on display for the world to see. Put the messaging in places that offer direct exposure to potential customers.
Consider the benefit of placing your branding on public transport vehicles or in established locations with heavy traffic. Large groups of people, while in transit, will be exposed to you and your business.
2. On-Site Banner Signs
Another idea for you to tap into your full marketing potential is having adequate signage for your location of the business itself. Utilizing variety in your signs is helpful as it communicates your brand with enthusiasm.
Consider including traditional banners, teardrop advertising flags, and even inflatable man banners. These work well especially for promoting special sales or grand opening events in your area. You can get banner signs in a range of sizes, shapes, and colors. Give thought to the tone you wish to set, and the experience you want to create for your customers.
Set of color banner flags. Illustration contains transparency and blending effects, eps 10
3. Traditional Billboards
The right advertisement, with targeted placement, can create interest from additional potential customers. Consider the commuter who takes the same highway route every day to work. Seeing a billboard advertising your business on their pathway, every single day, translates to your brand being imprinted on that commuter’s mind.
Whenever the commuter needs to seek the goods or services that you provide, your business will always be on the tip of their tongue. There’s something to be said for repetition when it comes to marketing strategy. If nothing else, they’ll be sure to know your name and share it with others at the right moment.
Benefits of Varying Your Marketing Strategy
These three kinds of advertising are ones that your target audience can’t just click the ‘skip button’ or pay premium prices to avoid. It’s there for everyone to see. A well-placed billboard or the right shade of teardrop advertising flags attract attention. They can be used to convey who you are and what you have to offer. And the flags can be a fun way to snag the attention of potential customers.
The decision is yours to decide the strategy that’s best for your business.
For more information and to have your questions answered, visit the Feather Flag Nation website by clicking the link.
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